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Gone are the days of stuffy and quiet museums. In today's world, people seek unique experiences, an escape from reality, and a place where they can immerse themselves and express their creativity. With this in mind, we have asked our designers about the trends that are currently shaping museums. Read on to discover their insights


Alex Book, co-founder and chief strategy officer at Arcade – The Creative Reality Company, explains how attractions and cultural institutions can make use of immersive technologies to reach new audiences


How do you create a successful stay at the waterpark for families with young children? WhiteWater’s Mark Weston has the answers


Dive in as FlowRider’s Joshua Atkinson explores the shift in consumer mindsets and its impact on the attractions industry


WhiteWater’s Grant Poje showcases five indoor waterpark projects that are helping to advance the sector and boost the sector’s mainstream popularity


Equity is different from equality, and on International Women’s Day Una de Boer reflects how to support this foundational step towards a more just world


Adam Hattan explains how content creators can be effectively used to drive new and returning guests to your attraction


Aquatic play structures are among the fundamentals needed for a waterpark. WhiteWater’s Cassidy Newman tells us why...


As we enter the busiest time of the year for most waterpark operators, the team at WhiteWater has offered some tips to ensure the season runs smoothly


What can the House of Gucci movie teach us about sustainability? WhiteWater’s Una de Boer tells all


In order for theme parks to run operations in a smooth and efficient manner, internal communications are key. Ross McCaw, CEO and founder of OurPeople, tells us more


How does an immersive experience tie in with the metaverse? John Munro, CEO and chief creative officer for storytellers Immersive has the answers


What does the future look like for immersive experiences when it comes to location-based entertainment? Michael Mascioni has the answers


When it comes to global trends this is THE next big thing and there’s a good chance you don’t quite know what it means yet. Welcome to the metaverse and here’s exactly why you need to get in on the ground floor.


Here’s why Klaus Sommer Paulsen wrote a book about the evolution of the story, the creator and the audience


Where exactly is the line when it comes to improving the visitor experience and interfering with historic sites?


Could LED technology take the market from traditional projection in the coming years? Holovis’ Jon Tozer weighs up the pros and cons of both technologies


The rich and powerful were recently taught a lesson that being rich and powerful only goes so far. Taking a lesson from the PR disaster that was the attempt to franchise European football, it’s time for attractions operators to recognise that while they might own it, it’s certainly not theirs...


It’s been a landmark few weeks for Amazon, which recently launched its first till-less ‘just walk out’ stores in the UK. The shops remove tills and make retail a completely frictionless experience - something the visitor attractions sector should certainly be looking at


The sweet shop of space is most certainly open for business and some of the world’s richest people have their face pressed up against the window, but is there room for the visitor attractions industry?


With a legion of hardcore fans, visitor attractions could do with learning a thing or two from a place they probably hadn’t considered - the world of professional wrestling


The success of an immersive attraction can be determined by the flow of people entering and exiting the space. Michelle Hicks explains how effective operations can help to optimise these experiences


Why has the UK theme park market changed from one targeting high action thrillseekers to one now seeking to welcome a family audience?


While COVID-19 has been a huge disruptor globally, businesses are using this time to reshape their operations for the better


In the pandemic world, museums engaging with their audience through digital has become an essential process. Klaus Sommer Paulsen explores this evolution to and asks how it will define the museum of the future


Almost cold as ice, Bart Dohmen, CEO of Unlimited Snow, explains how new technology is transforming the snow play experience for visitors and improving the bottom line


Imagineering veteran and founder of the Designer's Creative Studio, Theron Skees, reveals how to take a brand concept and transform it into a physical environment


Traditional audiences need to broaden their audiences and generate some much-need income by partnering with big-name IPs





Firefly Creations’ Michelle Hicks discusses the importance of immersive experiences and how they can add to the overall visitor experience.


Jordan Middleton explains how leveraging user-generated content can create more authentic and emotive marketing in the attractions world.


Liseberg CEO Andreas Andersen takes a look back at the park’s history to see how we can believe in a brighter future for the struggling visitor attractions sector



Brogent plans Attack on Titan content as company also prepares to open trio of flying theatres in 2024





Attractions.io championing guest experience in 2024 with new product releases




Plans to build second Great Wolf waterpark resort in the UK move step closer after ‘in-principle’ deal agreed




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© Kazoo 5 Limited 2024
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Opinion In depth Interviews
LIVE news Profiles Diary Video
Jobs
Industry opinion | Planet Attractions
Industry opinion

Museum exhibition design trends


Gone are the days of stuffy and quiet museums. In today's world, people seek unique experiences, an escape from reality, and a place where they can immerse themselves and express their creativity. With this in mind, we have asked our designers about the trends that are currently shaping museums. Read on to discover their insights

Using technology to take the visitor experience beyond the four walls


Alex Book, co-founder and chief strategy officer at Arcade – The Creative Reality Company, explains how attractions and cultural institutions can make use of immersive technologies to reach new audiences

Are you underestimating the kids’ area in your waterpark?


How do you create a successful stay at the waterpark for families with young children? WhiteWater’s Mark Weston has the answers

What’s next for the experience economy and consumer trends?


Dive in as FlowRider’s Joshua Atkinson explores the shift in consumer mindsets and its impact on the attractions industry

Five indoor waterparks that are forecasting future trends


WhiteWater’s Grant Poje showcases five indoor waterpark projects that are helping to advance the sector and boost the sector’s mainstream popularity

International Women’s Day: Equality is the goal, but EQUITY is how we'll get there


Equity is different from equality, and on International Women’s Day Una de Boer reflects how to support this foundational step towards a more just world

How to work with content creators (influencers) to drive attendance and improve brand affinity


Adam Hattan explains how content creators can be effectively used to drive new and returning guests to your attraction

Standing the test of time with aquatic play


Aquatic play structures are among the fundamentals needed for a waterpark. WhiteWater’s Cassidy Newman tells us why...

Some handy tips to get waterpark operators through the busiest time of year


As we enter the busiest time of the year for most waterpark operators, the team at WhiteWater has offered some tips to ensure the season runs smoothly

Two sustainability mantras from the House of Gucci movie


What can the House of Gucci movie teach us about sustainability? WhiteWater’s Una de Boer tells all

Theme parks must streamline their internal comms to ensure a smooth and successful re-opening in the summer


In order for theme parks to run operations in a smooth and efficient manner, internal communications are key. Ross McCaw, CEO and founder of OurPeople, tells us more

Immersive design is the bridge between physical attractions and the metaverse


How does an immersive experience tie in with the metaverse? John Munro, CEO and chief creative officer for storytellers Immersive has the answers

New horizons for immersive experiences in leisure facilities


What does the future look like for immersive experiences when it comes to location-based entertainment? Michael Mascioni has the answers

Visitor attractions need to be paying attention to the metaverse


When it comes to global trends this is THE next big thing and there’s a good chance you don’t quite know what it means yet. Welcome to the metaverse and here’s exactly why you need to get in on the ground floor.

The story behind Integrated Storytelling by Design


Here’s why Klaus Sommer Paulsen wrote a book about the evolution of the story, the creator and the audience

Should we interfere with heritage to improve the visitor experience?


Where exactly is the line when it comes to improving the visitor experience and interfering with historic sites?

LED is here to challenge projection’s throne


Could LED technology take the market from traditional projection in the coming years? Holovis’ Jon Tozer weighs up the pros and cons of both technologies

The European Super League is a lesson in greed and terrible PR


The rich and powerful were recently taught a lesson that being rich and powerful only goes so far. Taking a lesson from the PR disaster that was the attempt to franchise European football, it’s time for attractions operators to recognise that while they might own it, it’s certainly not theirs...

It’s time for a retail revolution


It’s been a landmark few weeks for Amazon, which recently launched its first till-less ‘just walk out’ stores in the UK. The shops remove tills and make retail a completely frictionless experience - something the visitor attractions sector should certainly be looking at

The final fun-tier: Is it time to take space tourism seriously?


The sweet shop of space is most certainly open for business and some of the world’s richest people have their face pressed up against the window, but is there room for the visitor attractions industry?

Don’t ignore your rivals


With a legion of hardcore fans, visitor attractions could do with learning a thing or two from a place they probably hadn’t considered - the world of professional wrestling

Effective operations within a storied environment


The success of an immersive attraction can be determined by the flow of people entering and exiting the space. Michelle Hicks explains how effective operations can help to optimise these experiences

Where have all thrillseekers gone?


Why has the UK theme park market changed from one targeting high action thrillseekers to one now seeking to welcome a family audience?

From volume to value: Making positive change during a global pandemic


While COVID-19 has been a huge disruptor globally, businesses are using this time to reshape their operations for the better

Successful digital transformation of museums


In the pandemic world, museums engaging with their audience through digital has become an essential process. Klaus Sommer Paulsen explores this evolution to and asks how it will define the museum of the future

Snow play: The evolution of snow in visitor attractions


Almost cold as ice, Bart Dohmen, CEO of Unlimited Snow, explains how new technology is transforming the snow play experience for visitors and improving the bottom line

Dimensionalising Brand: How to take an IP and turn it into a physical place


Imagineering veteran and founder of the Designer's Creative Studio, Theron Skees, reveals how to take a brand concept and transform it into a physical environment

Is The Mandalorian the answer to your museum’s funding problems?


Traditional audiences need to broaden their audiences and generate some much-need income by partnering with big-name IPs

Storytelling: Is It As Important To Theme Parks As It Is To Film?



The Heartbeat that Powers Immersive Attractions


Firefly Creations’ Michelle Hicks discusses the importance of immersive experiences and how they can add to the overall visitor experience.

Ditch the over-produced emotional Christmas ad and replace it with real-life experience


Jordan Middleton explains how leveraging user-generated content can create more authentic and emotive marketing in the attractions world.

There will be a day after COVID-19


Liseberg CEO Andreas Andersen takes a look back at the park’s history to see how we can believe in a brighter future for the struggling visitor attractions sector



© Kazoo 5 Limited 2024