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Industry opinion


When it comes to global trends this is THE next big thing and there’s a good chance you don’t quite know what it means yet. Welcome to the metaverse and here’s exactly why you need to get in on the ground floor.


Here’s why Klaus Sommer Paulsen wrote a book about the evolution of the story, the creator and the audience


Where exactly is the line when it comes to improving the visitor experience and interfering with historic sites?


Could LED technology take the market from traditional projection in the coming years? Holovis’ Jon Tozer weighs up the pros and cons of both technologies


The rich and powerful were recently taught a lesson that being rich and powerful only goes so far. Taking a lesson from the PR disaster that was the attempt to franchise European football, it’s time for attractions operators to recognise that while they might own it, it’s certainly not theirs...


It’s been a landmark few weeks for Amazon, which recently launched its first till-less ‘just walk out’ stores in the UK. The shops remove tills and make retail a completely frictionless experience - something the visitor attractions sector should certainly be looking at


The sweet shop of space is most certainly open for business and some of the world’s richest people have their face pressed up against the window, but is there room for the visitor attractions industry?


With a legion of hardcore fans, visitor attractions could do with learning a thing or two from a place they probably hadn’t considered - the world of professional wrestling


The success of an immersive attraction can be determined by the flow of people entering and exiting the space. Michelle Hicks explains how effective operations can help to optimise these experiences


Why has the UK theme park market changed from one targeting high action thrillseekers to one now seeking to welcome a family audience?


While COVID-19 has been a huge disruptor globally, businesses are using this time to reshape their operations for the better


In the pandemic world, museums engaging with their audience through digital has become an essential process. Klaus Sommer Paulsen explores this evolution to and asks how it will define the museum of the future


Almost cold as ice, Bart Dohmen, CEO of Unlimited Snow, explains how new technology is transforming the snow play experience for visitors and improving the bottom line


Imagineering veteran and founder of the Designer's Creative Studio, Theron Skees, reveals how to take a brand concept and transform it into a physical environment


Traditional audiences need to broaden their audiences and generate some much-need income by partnering with big-name IPs





Firefly Creations’ Michelle Hicks discusses the importance of immersive experiences and how they can add to the overall visitor experience.


Jordan Middleton explains how leveraging user-generated content can create more authentic and emotive marketing in the attractions world.


Liseberg CEO Andreas Andersen takes a look back at the park’s history to see how we can believe in a brighter future for the struggling visitor attractions sector



€50m Tourism Business Continuity Programme to help sustain Ireland's tourism businesses in 2022





Leadership shakeup at Universal as corporate landscape changes with multiple appointments




T-ReXmas: Natural History museum fits dino with special Christmas jumper




Industry insights



Visitor attractions need to be paying attention to the metaverse




Video



Art Fund fundraiser aims to raise £1m to invest in museum youth initiatives

In Depth



Christmas gifts: Thirteen special items you can get direct from your favourite attractions



�� Kazoo 5 Limited 2021
About Subscribe Get in touch
 
Opinion In depth Video LIVE
NEW!! Jobs
Industry opinion | Planet Attractions
Industry opinion

Visitor attractions need to be paying attention to the metaverse
When it comes to global trends this is THE next big thing and there’s a good chance you don’t quite know what it means yet. Welcome to the metaverse and here’s exactly why you need to get in on the ground floor.


The story behind Integrated Storytelling by Design
Here’s why Klaus Sommer Paulsen wrote a book about the evolution of the story, the creator and the audience


Should we interfere with heritage to improve the visitor experience?
Where exactly is the line when it comes to improving the visitor experience and interfering with historic sites?


LED is here to challenge projection’s throne
Could LED technology take the market from traditional projection in the coming years? Holovis’ Jon Tozer weighs up the pros and cons of both technologies


The European Super League is a lesson in greed and terrible PR
The rich and powerful were recently taught a lesson that being rich and powerful only goes so far. Taking a lesson from the PR disaster that was the attempt to franchise European football, it’s time for attractions operators to recognise that while they might own it, it’s certainly not theirs...


It’s time for a retail revolution
It’s been a landmark few weeks for Amazon, which recently launched its first till-less ‘just walk out’ stores in the UK. The shops remove tills and make retail a completely frictionless experience - something the visitor attractions sector should certainly be looking at


The final fun-tier: Is it time to take space tourism seriously?
The sweet shop of space is most certainly open for business and some of the world’s richest people have their face pressed up against the window, but is there room for the visitor attractions industry?


Don’t ignore your rivals
With a legion of hardcore fans, visitor attractions could do with learning a thing or two from a place they probably hadn’t considered - the world of professional wrestling


Effective operations within a storied environment
The success of an immersive attraction can be determined by the flow of people entering and exiting the space. Michelle Hicks explains how effective operations can help to optimise these experiences


Where have all thrillseekers gone?
Why has the UK theme park market changed from one targeting high action thrillseekers to one now seeking to welcome a family audience?


From volume to value: Making positive change during a global pandemic
While COVID-19 has been a huge disruptor globally, businesses are using this time to reshape their operations for the better


Successful digital transformation of museums
In the pandemic world, museums engaging with their audience through digital has become an essential process. Klaus Sommer Paulsen explores this evolution to and asks how it will define the museum of the future


Snow play: The evolution of snow in visitor attractions
Almost cold as ice, Bart Dohmen, CEO of Unlimited Snow, explains how new technology is transforming the snow play experience for visitors and improving the bottom line


Dimensionalising Brand: How to take an IP and turn it into a physical place
Imagineering veteran and founder of the Designer's Creative Studio, Theron Skees, reveals how to take a brand concept and transform it into a physical environment


Is The Mandalorian the answer to your museum’s funding problems?
Traditional audiences need to broaden their audiences and generate some much-need income by partnering with big-name IPs


Storytelling: Is It As Important To Theme Parks As It Is To Film?


The Heartbeat that Powers Immersive Attractions
Firefly Creations’ Michelle Hicks discusses the importance of immersive experiences and how they can add to the overall visitor experience.


Ditch the over-produced emotional Christmas ad and replace it with real-life experience
Jordan Middleton explains how leveraging user-generated content can create more authentic and emotive marketing in the attractions world.


There will be a day after COVID-19
Liseberg CEO Andreas Andersen takes a look back at the park’s history to see how we can believe in a brighter future for the struggling visitor attractions sector




�� Kazoo 5 Limited 2021