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Industry opinion | Planet Attractions
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Industry opinion | Planet Attractions
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Una de Boer | WhiteWater | 08 Mar 2023
Equity is different from equality, and on International Women’s Day Una de Boer reflects how to support this foundational step towards a more just world
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Adam Hattan | The Hattan Company Ltd | 03 Mar 2023
Adam Hattan explains how content creators can be effectively used to drive new and returning guests to your attraction
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Cassidy Newman | WhiteWater | 28 Feb 2023
Aquatic play structures are among the fundamentals needed for a waterpark. WhiteWater’s Cassidy Newman tells us why...
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WhiteWater | 28 Jul 2022
As we enter the busiest time of the year for most waterpark operators, the team at WhiteWater has offered some tips to ensure the season runs smoothly
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Une de Boer | WhiteWater | 09 May 2022
What can the House of Gucci movie teach us about sustainability? WhiteWater’s Una de Boer tells all
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Ross McCaw | OurPeople | 10 Mar 2022
In order for theme parks to run operations in a smooth and efficient manner, internal communications are key. Ross McCaw, CEO and founder of OurPeople, tells us more
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John Munro | Immersive | 21 Feb 2022
How does an immersive experience tie in with the metaverse? John Munro, CEO and chief creative officer for storytellers Immersive has the answers
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Michael Mascioni | Planet Attractions | 11 Jan 2022
What does the future look like for immersive experiences when it comes to location-based entertainment? Michael Mascioni has the answers
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Tom Anstey | Planet Attractions | 28 Oct 2021
When it comes to global trends this is THE next big thing and there’s a good chance you don’t quite know what it means yet. Welcome to the metaverse and here’s exactly why you need to get in on the ground floor.
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Klaus Sommer Paulsen | AdventureLAB | 31 Aug 2021
Here’s why Klaus Sommer Paulsen wrote a book about the evolution of the story, the creator and the audience
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Tom Anstey | Planet Attractions | 25 May 2021
Where exactly is the line when it comes to improving the visitor experience and interfering with historic sites?
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Jon Tozer | Holovis | 12 May 2021
Could LED technology take the market from traditional projection in the coming years? Holovis’ Jon Tozer weighs up the pros and cons of both technologies
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Tom Anstey | Planet Attractions | 04 May 2021
The rich and powerful were recently taught a lesson that being rich and powerful only goes so far. Taking a lesson from the PR disaster that was the attempt to franchise European football, it’s time for attractions operators to recognise that while they might own it, it’s certainly not theirs...
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Tom Anstey | Planet Attractions | 29 Mar 2021
It’s been a landmark few weeks for Amazon, which recently launched its first till-less ‘just walk out’ stores in the UK. The shops remove tills and make retail a completely frictionless experience - something the visitor attractions sector should certainly be looking at
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Tom Anstey | Planet Attractions | 22 Mar 2021
The sweet shop of space is most certainly open for business and some of the world’s richest people have their face pressed up against the window, but is there room for the visitor attractions industry?
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Tom Anstey | Planet Attractions | 01 Mar 2021
With a legion of hardcore fans, visitor attractions could do with learning a thing or two from a place they probably hadn’t considered - the world of professional wrestling
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Michelle Hicks | Firefly Creations | 22 Feb 2021
The success of an immersive attraction can be determined by the flow of people entering and exiting the space. Michelle Hicks explains how effective operations can help to optimise these experiences
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Planet Attractions | 16 Feb 2021
Why has the UK theme park market changed from one targeting high action thrillseekers to one now seeking to welcome a family audience?
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Andreas Andersen | Liseberg | 16 Feb 2021
While COVID-19 has been a huge disruptor globally, businesses are using this time to reshape their operations for the better
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Klaus Sommer Paulsen | AdventureLAB | 29 Jan 2021
In the pandemic world, museums engaging with their audience through digital has become an essential process. Klaus Sommer Paulsen explores this evolution to and asks how it will define the museum of the future
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26 Jan 2021
Almost cold as ice, Bart Dohmen, CEO of Unlimited Snow, explains how new technology is transforming the snow play experience for visitors and improving the bottom line
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Theron Skees | The Designer's Creative Studio | 18 Jan 2021
Imagineering veteran and founder of the Designer's Creative Studio, Theron Skees, reveals how to take a brand concept and transform it into a physical environment
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Tom Anstey | Planet Attractions | 10 Jan 2021
Traditional audiences need to broaden their audiences and generate some much-need income by partnering with big-name IPs
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Theron Skees | The Designer's Creative Studio | 01 Dec 2020
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Michelle Hicks | Firefly Creations | 01 Dec 2020
Firefly Creations’ Michelle Hicks discusses the importance of immersive experiences and how they can add to the overall visitor experience.
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Jordan Middleton | Cupcakes & Coasters | 01 Dec 2020
Jordan Middleton explains how leveraging user-generated content can create more authentic and emotive marketing in the attractions world.
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Andreas Andersen | Liseberg | 04 Dec 2020
Liseberg CEO Andreas Andersen takes a look back at the park’s history to see how we can believe in a brighter future for the struggling visitor attractions sector
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