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Industry opinion | Planet Attractions
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Industry opinion | Planet Attractions
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As we enter the busiest time of the year for most waterpark operators, the team at WhiteWater has offered some tips to ensure the season runs smoothly
WhiteWater | 28 Jul 2022 |
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What can the House of Gucci movie teach us about sustainability? WhiteWater’s Una de Boer tells all
Une de Boer | WhiteWater | 09 May 2022 |
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In order for theme parks to run operations in a smooth and efficient manner, internal communications are key. Ross McCaw, CEO and founder of OurPeople, tells us more
Ross McCaw | OurPeople | 10 Mar 2022 |
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How does an immersive experience tie in with the metaverse? John Munro, CEO and chief creative officer for storytellers Immersive has the answers
John Munro | Immersive | 21 Feb 2022 |
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What does the future look like for immersive experiences when it comes to location-based entertainment? Michael Mascioni has the answers
Michael Mascioni | Planet Attractions | 11 Jan 2022 |
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When it comes to global trends this is THE next big thing and there’s a good chance you don’t quite know what it means yet. Welcome to the metaverse and here’s exactly why you need to get in on the ground floor.
Tom Anstey | Planet Attractions | 28 Oct 2021 |
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Here’s why Klaus Sommer Paulsen wrote a book about the evolution of the story, the creator and the audience
Klaus Sommer Paulsen | AdventureLAB | 31 Aug 2021 |
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Where exactly is the line when it comes to improving the visitor experience and interfering with historic sites?
Tom Anstey | Planet Attractions | 25 May 2021 |
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Could LED technology take the market from traditional projection in the coming years? Holovis’ Jon Tozer weighs up the pros and cons of both technologies
Jon Tozer | Holovis | 12 May 2021 |
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The rich and powerful were recently taught a lesson that being rich and powerful only goes so far. Taking a lesson from the PR disaster that was the attempt to franchise European football, it’s time for attractions operators to recognise that while they might own it, it’s certainly not theirs...
Tom Anstey | Planet Attractions | 04 May 2021 |
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It’s been a landmark few weeks for Amazon, which recently launched its first till-less ‘just walk out’ stores in the UK. The shops remove tills and make retail a completely frictionless experience - something the visitor attractions sector should certainly be looking at
Tom Anstey | Planet Attractions | 29 Mar 2021 |
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The sweet shop of space is most certainly open for business and some of the world’s richest people have their face pressed up against the window, but is there room for the visitor attractions industry?
Tom Anstey | Planet Attractions | 22 Mar 2021 |
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With a legion of hardcore fans, visitor attractions could do with learning a thing or two from a place they probably hadn’t considered - the world of professional wrestling
Tom Anstey | Planet Attractions | 01 Mar 2021 |
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The success of an immersive attraction can be determined by the flow of people entering and exiting the space. Michelle Hicks explains how effective operations can help to optimise these experiences
Michelle Hicks | Firefly Creations | 22 Feb 2021 |
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Why has the UK theme park market changed from one targeting high action thrillseekers to one now seeking to welcome a family audience?
Planet Attractions | 16 Feb 2021 |
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While COVID-19 has been a huge disruptor globally, businesses are using this time to reshape their operations for the better
Andreas Andersen | Liseberg | 16 Feb 2021 |
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In the pandemic world, museums engaging with their audience through digital has become an essential process. Klaus Sommer Paulsen explores this evolution to and asks how it will define the museum of the future
Klaus Sommer Paulsen | AdventureLAB | 29 Jan 2021 |
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Almost cold as ice, Bart Dohmen, CEO of Unlimited Snow, explains how new technology is transforming the snow play experience for visitors and improving the bottom line
| 26 Jan 2021 |
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Imagineering veteran and founder of the Designer's Creative Studio, Theron Skees, reveals how to take a brand concept and transform it into a physical environment
Theron Skees | The Designer's Creative Studio | 18 Jan 2021 |
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Traditional audiences need to broaden their audiences and generate some much-need income by partnering with big-name IPs
Tom Anstey | Planet Attractions | 10 Jan 2021 |
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Theron Skees | The Designer's Creative Studio | 01 Dec 2020 |
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Firefly Creations’ Michelle Hicks discusses the importance of immersive experiences and how they can add to the overall visitor experience.
Michelle Hicks | Firefly Creations | 01 Dec 2020 |
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Jordan Middleton explains how leveraging user-generated content can create more authentic and emotive marketing in the attractions world.
Jordan Middleton | Cupcakes & Coasters | 01 Dec 2020 |
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Liseberg CEO Andreas Andersen takes a look back at the park’s history to see how we can believe in a brighter future for the struggling visitor attractions sector
Andreas Andersen | Liseberg | 04 Dec 2020 |
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