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Scruffy Dog and Sela have teamed up to produce Wonder Garden - an immersive experience offering ‘limitless creativity’ during Riyadh Season
Tom Anstey | Planet Attractions | 29 Nov 2023
Scruffy Dog is working with Sela to produce a masterplan and technical development for the project Credit: Scruffy Dog Creative Group
Scruffy Dog Creative Group has announced a partnership with Saudi experience creator Sela for the delivery of a temporary amusement and experience park known as Wonder Garden.
Part of Riyadh Season - an annual state-funded entertainment and sports festival first launched in 2019 - Wonder Garden is described as a “vivid and immersive themed natural environment that will envelop visitors in a kaleidoscope of colours, rich vegetation, and limitless creativity”.
The park will feature a number of attractions, including rides, interactive games, multimedia experiences, and F&B, all of which will be divided into themed zones.
Working alongside Sela, Scruffy Dog is currently developing the project’s concept masterplan and technical development.
“We were incredibly delighted to join forces with Sela and work together to make their colourful vision a reality,” said Diego Cid - senior creative director for Scruffy Dog.
“We were happy to work together again for the Riyadh season 2023/24 and offer something wholly new and distinctive after a successful partnership on the winter wonderland 2021 and 2022. Once more, it has been an incredible delight.”
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