The cartoon twins are popular in Malaysia and Indonesia, and will be used as the IP for the proposed attraction
Alice Davis | Planet Attractions | 01 Jun 2022
A memorandum of understanding has been signed for the Upin & Ipin park with developer Cyberview Credit: Les’ Copaque
Les' Copaque Production, an animation and film production studio based in Selangor, Malaysia, has taken the first step into the attractions market penning a deal to build a theme park.
The production house’s Upin & Ipin IP will be the inspiration for the new location, and a 30-acre site near tech-city Cyberjaya has been earmarked for the project.
"Upin & Ipin will not only attract Malaysians but the whole of Southeast Asia, more so the lifelong fans in Indonesia,” said Les’ Copaque managing director Burhanuddin Md Radzi. “This will directly help boost the tourism and manufacturing industries.”
Plans for the park include immersive attractions, interactive content, an activities park, 4D cinema and food and beverage options.
Upin & Ipin is a children’s TV show featuring two Malaysian twin brothers and their adventures that first aired in 2007. It is also shown on Disney Channel Asia, and is Malaysia’s longest-running cartoon series.
Plans in 2012 for an Upin & Ipin theme park near the existing Movie Animation Park Studios in Ipoh, Perak, were binned after Burhanuddin turned down the site. According to the managing director, the out-of-town location was unattractive to visitors from abroad.
"Since we have a small population, you need to attract foreign visitors to patronise your theme park,” he said. “From KLIA [airport] you need to travel about three hours and from Penang about two hours. It is so inconvenient for tourists."
Burhanuddin expressed the hope that a local IP-themed park will fare better and be less expensive than a globally-recognised brand.
His company has cemented its intentions in signing a memorandum of understanding with Cyberjaya-based developer Cyberview. The proposed attraction could open before 2025.
Theme park
|
|
Talking heads: What trends will shape the attractions industry over the next decade?
|