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Holovis has unveiled its second generation 360Golf Experience with a demo course on the trade show floor
Lauren Heath-Jones | Planet Attractions | 18 Nov 2024
Holovis’s second generation 360Golf experience debuted at the Butlin’s Bognor Regis resort in the UK earlier this year Credit: Holovis
Holovis is exhibiting its second generation 360Golf experience at this year’s IAAPA Expo, with the experiential design and immersive technology firm showcasing the experience with a demo course on the stand.
Billed as a “reinvention of mini-golf,” 360Golf offers seamless tracking and automated stroke-counting technology inside the golf balls themselves, with the technology gamified to deliver a fun experience as players advance around the course.
Developed in partnership with Adventure Golf & Sports (AGS), the game combines Holovis’ high-tech capabilities with AGS’ 30-plus years of mini-golf design experience, and has been well received by both the public and attractions operators since its 2021 launch.
Recently debuted on three courses at the Butlin’s Bognor Regis resort in the UK, the new version features enhanced technology to provide a smoother and more enjoyable experience for guests and operators alike.
In addition, Holovis is preparing to launch two of its largest 360Golf courses before the end of the year, as part of a wider project that will see 11 courses installed across the GCC, the first of which will open in late 2024.
According to Holovis, these courses will “push the boundaries” of mini-golf design and will feature 15ft (5m) high ball trajectories, bringing an “unprecedented” scale and ambition to the game.
“360Golf is truly reinventing the game. Our automated stroke-counting and tracking technologies, combined with exciting course designs and gamification elements, have created a golf system like no other,” said Holovis marketing manager Ben Fry.
“We’re especially excited to be bringing this brand new hole design to IAAPA and can’t wait for visitors to get their hands on the technology.”
Visit Holovis at Booths 5663 and 1878 to learn more.
IAAPA Expo 2024
The premier event for the global attractions industry, IAAPA Expo returns once again from November 18th - 22nd, 2024 to the Orange County Convention Center in Orlando, Florida.
Featuring an extensive trade show floor made up of more than 1,100 exhibitors from around the world alongside a comprehensive education programme with more than 100 sessions led by industry experts across a multitude of topics, the Expo represents the largest gathering of amusement park and attractions professionals anywhere in the world.
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