Cirque du Soleil is currently working on a major and groundbreaking project in Mexico, with a new ‘submersive’ dinner show promising to redefine entertainment and luxury dining when the spectacle opens later this year.
Set to open on December 12th, 2025, LUDŌ is being positioned as a flagship attraction within the forthcoming BON Luxury Theme Park at VidantaWorld Nuevo Vallarta. With over 300 performances planned annually, the production will serve as a cultural and creative anchor for the park’s debut.
“We’ve been in partnership with Vidanta World for about 10 years now,” said Daniel Lamarre, president and CEO, and executive vice chairman of Cirque du Soleil Entertainment Group, speaking to Planet Attractions.
“We created the first dinner show of Cirque in Riviera Maya, where we’ve just celebrated the 10th anniversary of the show. It’s been a huge success, and now we’re working with them again to bring our artistic content to their new theme park in Nuevo Vallarta.”
BON - an acronym for “Beauty of Nature” - is being described as the world’s first luxury theme park, blending high-end amenities with immersive attractions across more than 150 acres of lush Mexican landscape. The park will offer 23 attractions, 25 world-class restaurants and lounges, 16 retail shops, and a suite of luxury resort hotels, according to its developers.
Central to BON’s mission is the integration of nature and art, a philosophy Cirque du Soleil has mirrored in the development of LUDŌ.
“The first thing to understand is it’s about nature,” Lamarre explains. “Everything Vidanta World does with their resort has nature at its heart. Because of that, we have to make sure that our show follows that theme - that’s why we’ve chosen water as our medium.”
The show takes place inside a custom-built 27-metre-high circular theatre, inspired by the lotus flower and designed to deliver a 360-degree visual experience. The venue features an immersive aquatic stage, state-of-the-art acoustics, and a unique wraparound aquarium, where the lines between audience and performance are intentionally blurred.
“We wanted to do something unique, so we came up with this idea of creating an aquarium for people wrapped around the stage,” Lamarre says. “While performers appear on stage, at the same time, they will also appear in the aquarium.”
Technology plays a pivotal role in bringing LUDŌ to life. According to Lamarre, innovation is essential to maintaining Cirque du Soleil’s reputation for redefining live entertainment.
“We have a lot of pressure, as you can imagine, to innovate all the time and surprise the public,” he explains. “With LUDŌ, we are going to surprise them with this new technology. People are used to seeing human performers. They also know flat aquariums, but here it wraps around the stage, with the technology helping the artists to perform inside it. The uniqueness of everything that we do excites me.”
When asked about balancing human performance with emerging technologies, Lamarre was candid about the challenges and opportunities that lie ahead.
“For me, the plan has to fit perfectly,” he said. “If it relies too heavily on technology, people will get bored. If human performance doesn’t include new technologies, on the other hand, it will be tougher to innovate.
“The most exciting thing in the attractions industry right now is the responsibility to innovate all the time. That’s why we’re investing a lot in research and development, because you have a lot of pressure to reinvent yourself all the time, and I love the challenge of creating new attractions and experiences all the time.”
Tickets for LUDŌ are now on sale. For more information, click here.
Cirque du Soleil is currently working on a major and groundbreaking project in Mexico, with a new ‘submersive’ dinner show promising to redefine entertainment and luxury dining when the spectacle opens later this year.
Set to open on December 12th, 2025, LUDŌ is being positioned as a flagship attraction within the forthcoming BON Luxury Theme Park at VidantaWorld Nuevo Vallarta. With over 300 performances planned annually, the production will serve as a cultural and creative anchor for the park’s debut.
“We’ve been in partnership with Vidanta World for about 10 years now,” said Daniel Lamarre, president and CEO, and executive vice chairman of Cirque du Soleil Entertainment Group, speaking to Planet Attractions.
“We created the first dinner show of Cirque in Riviera Maya, where we’ve just celebrated the 10th anniversary of the show. It’s been a huge success, and now we’re working with them again to bring our artistic content to their new theme park in Nuevo Vallarta.”
BON - an acronym for “Beauty of Nature” - is being described as the world’s first luxury theme park, blending high-end amenities with immersive attractions across more than 150 acres of lush Mexican landscape. The park will offer 23 attractions, 25 world-class restaurants and lounges, 16 retail shops, and a suite of luxury resort hotels, according to its developers.
Central to BON’s mission is the integration of nature and art, a philosophy Cirque du Soleil has mirrored in the development of LUDŌ.
“The first thing to understand is it’s about nature,” Lamarre explains. “Everything Vidanta World does with their resort has nature at its heart. Because of that, we have to make sure that our show follows that theme - that’s why we’ve chosen water as our medium.”
The show takes place inside a custom-built 27-metre-high circular theatre, inspired by the lotus flower and designed to deliver a 360-degree visual experience. The venue features an immersive aquatic stage, state-of-the-art acoustics, and a unique wraparound aquarium, where the lines between audience and performance are intentionally blurred.
“We wanted to do something unique, so we came up with this idea of creating an aquarium for people wrapped around the stage,” Lamarre says. “While performers appear on stage, at the same time, they will also appear in the aquarium.”
Technology plays a pivotal role in bringing LUDŌ to life. According to Lamarre, innovation is essential to maintaining Cirque du Soleil’s reputation for redefining live entertainment.
“We have a lot of pressure, as you can imagine, to innovate all the time and surprise the public,” he explains. “With LUDŌ, we are going to surprise them with this new technology. People are used to seeing human performers. They also know flat aquariums, but here it wraps around the stage, with the technology helping the artists to perform inside it. The uniqueness of everything that we do excites me.”
When asked about balancing human performance with emerging technologies, Lamarre was candid about the challenges and opportunities that lie ahead.
“For me, the plan has to fit perfectly,” he said. “If it relies too heavily on technology, people will get bored. If human performance doesn’t include new technologies, on the other hand, it will be tougher to innovate.
“The most exciting thing in the attractions industry right now is the responsibility to innovate all the time. That’s why we’re investing a lot in research and development, because you have a lot of pressure to reinvent yourself all the time, and I love the challenge of creating new attractions and experiences all the time.”
Tickets for LUDŌ are now on sale. For more information, click here.
