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Disney is introducing a number of consumer-friendly changes to its US parks, including an increase on the number of days its lowest-priced ticket will be available and increased access for annual passholders
Tom Anstey | Planet Attractions | 11 Jan 2023
A number of consumer-focused changes are coming into effect at Disney’s US parks Credit: Travis Gergen on Unsplash
Disney is making widespread consumer-friendly changes to its US parks operations - the first to come since Bob Iger rejoined the company as CEO.
Iger’s predecessor, Bob Chapek, drew criticism during his tenure for a number of revenue-focused moves, including higher ticket prices.
Writing on the Disney Parks Blog, Josh D’Amaro, chairman of Disney Parks, Experiences and Products, said the company was listening to public feedback and was identifying things that needed to change.
“As we step into this bright future it is important that we continuously evolve to help deliver the best guest experience possible," said D’Amaro.
“I want you to be the first to hear about a few enhancements that we are going to be making - specifically ones that our guests have asked for and you’ve shared with me.”
At the Disneyland Resort in California, the compay will offer free digital downloads of photos for all guests, while also increasing the number of days it offers its lowest-priced one day park ticket priced at US$104. The park will also offer more flexibility over its Park Hopper ticket, meaning guests can begin crossing over at an earlier time. Magic Key passes will also be available for sale at more times during the year.
Meanwhile at Florida’s Disney World, annual passholders will be able to visit most parks after 2pm without the need for a park reservation. Genie+ customers will also receive free digital downloads of attraction photos. Further changes are also in the works to “help our guests get the most out of their visit”.
“We are committed to listening, adapting, and staying relentlessly focused on making the guest experience at our Disney parks even better,” said D’Amaro.
“I believe there’s no other place like Disney. While it’s easy to celebrate the products we make, the moments we create, and the experiences we provide, It’s important that we recognise all of [the Disney fans] who make it happen.”
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