About Subscribe Submit news Get in touch
 
Home Opinion In depth Video LIVE news Interviews Company profiles Events diary Jobs
Chuck E. Cheese and American Society for Deaf Children partner on inclusivity initiative | Planet Attractions
     

news

Chuck E. Cheese and American Society for Deaf Children partner on inclusivity initiative

Chuck E. Cheese and the American Society for Deaf Children have partnered up on an initiative that aims to foster greater inclusivity for children who are deaf or hard of hearing and their families




Chuck E. Cheese will embark on several initiatives, including the organisation of national and local fundraising events   Credit: Chuck E. Cheese

Chuck E. Cheese has announced a partnership with the American Society for Deaf Children (ASDC), with the collaboration aiming to foster greater inclusivity for all children, including those who are deaf or hard of hearing, and their families.

Through the rest of the year, Chuck E. Cheese will embark on several initiatives, including the organisation of national and local fundraising events, with 20% of the proceeds going to the ASDC.

In all of its locations, the company will also implement training schemes to educate cast members on basic ASL greetings and offer educational videos on deaf culture to cultivate compassionate guest experiences.

Chuck E. Cheese will also introduce an original "Sign-Along" series in ASL to be broadcast on in-store media platforms and the brand's YouTube and YouTube Kids channels.

“Entertainment and play are universal, and children who are deaf or hard of hearing deserve equal opportunities to enjoy the fun at Chuck E. Cheese,” said company CEO David McKillips.

“This partnership with ASDC enables us to continue fostering a welcoming environment where every child can play and celebrate birthdays with friends and family, showcasing how the world does childhood.”

In addition to supporting deaf and hard-of-hearing inclusivity among its guests, Chuck E. Cheese will also focus on offering support to its cast members and other staff.

“The level of commitment shown by Chuck E. Cheese in creating an inclusive environment and providing accessible content for all kids to enjoy is truly admirable," said ASDC Board president Judie Lomax.

“Chuck E. Cheese's dedication to inclusivity not only ensures that these children can experience fun and excitement just like anyone else but also sends a powerful message of acceptance and equality. Together, we can ensure that every child, regardless of their hearing abilities, has the opportunity to play, celebrate and create lasting memories in a truly inclusive environment.”


Visitor attractions

 

Christie technology powers immersive experience for Beijing’s Wonderland Science Fiction Exploration Hall





Perth Zoo masterplan in full swing as work starts on multi-million dollar gibbon habitat





Hallmark to launch immersive Christmas-themed experience




Industry insights



Maximising ROI: Revenue strategies for operators



Video



Disneyland Paris renames park ahead of €2bn expansion


In Depth



Hole in One: How Holovis is changing the game with 360Golf



© Kazoo 5 Limited 2024
About Subscribe Get in touch
 
Opinion In depth Interviews
LIVE news Profiles Diary Video
Jobs
Chuck E. Cheese and American Society for Deaf Children partner on inclusivity initiative | Planet Attractions
news

Chuck E. Cheese and American Society for Deaf Children partner on inclusivity initiative

Chuck E. Cheese and the American Society for Deaf Children have partnered up on an initiative that aims to foster greater inclusivity for children who are deaf or hard of hearing and their families




Chuck E. Cheese will embark on several initiatives, including the organisation of national and local fundraising events   Credit: Chuck E. Cheese

Chuck E. Cheese has announced a partnership with the American Society for Deaf Children (ASDC), with the collaboration aiming to foster greater inclusivity for all children, including those who are deaf or hard of hearing, and their families.

Through the rest of the year, Chuck E. Cheese will embark on several initiatives, including the organisation of national and local fundraising events, with 20% of the proceeds going to the ASDC.

In all of its locations, the company will also implement training schemes to educate cast members on basic ASL greetings and offer educational videos on deaf culture to cultivate compassionate guest experiences.

Chuck E. Cheese will also introduce an original "Sign-Along" series in ASL to be broadcast on in-store media platforms and the brand's YouTube and YouTube Kids channels.

“Entertainment and play are universal, and children who are deaf or hard of hearing deserve equal opportunities to enjoy the fun at Chuck E. Cheese,” said company CEO David McKillips.

“This partnership with ASDC enables us to continue fostering a welcoming environment where every child can play and celebrate birthdays with friends and family, showcasing how the world does childhood.”

In addition to supporting deaf and hard-of-hearing inclusivity among its guests, Chuck E. Cheese will also focus on offering support to its cast members and other staff.

“The level of commitment shown by Chuck E. Cheese in creating an inclusive environment and providing accessible content for all kids to enjoy is truly admirable," said ASDC Board president Judie Lomax.

“Chuck E. Cheese's dedication to inclusivity not only ensures that these children can experience fun and excitement just like anyone else but also sends a powerful message of acceptance and equality. Together, we can ensure that every child, regardless of their hearing abilities, has the opportunity to play, celebrate and create lasting memories in a truly inclusive environment.”


 



© Kazoo 5 Limited 2024