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Digital attractions platform Love To Visit has raised £2.1m as it aims to corner the UK tourism attractions market and expand its operations overseas
Tom Anstey | Planet Attractions | 12 Apr 2023
Lovetovisit.com has raised £600,000 from its founders and £1.5m from angel and corporate investors, including £250,000 from Zip World Credit: Love to Visit
A new platform aiming to become the ‘Uber Eats’ of the attractions world has secured £2.1m (US$2.6m, €2.4m) in funding to enhance its content in the UK market.
Love To Visit, which was launched in early 2022 and is already the UK’s largest booking website of ‘things to do’ offers users lists of attractions local to their location.
The site has secured £600,000 from its founder, as well as £1.5m from angel and corporate investors, along with £250,0000 from attractions operator Zip World.
Love To Visit has grand expansion plans beyond the UK, with the aim of growing to 10 million monthly users as it moves into the UAE in the first half of this year and the US at the end of the year.
“We already have the largest bookable inventory of ‘things to do’ in the UK,” said Love To Visit’s CEO, Fed Pereira.
“Now with Zip World’s investment we can continue our growth and maximise opportunity in the £24bn UK consumer market. Ultimately it will lead to an increase of bookings across the industry, exposing audiences to more ‘things to do’ inspiration than ever before.”
Using Love To Visit, consumers can browse and book tickets to thousands of attractions, experiences, activities, theatres and events without having to leave the platform or pay membership fees. Citing boat trips, museums, smaller theme parks, local events, farm parks, castles and more, Love To Visit says its platform has offered a transformation in ticket sales for a number of small/medium businesses using its app.
“The partnership is a clear statement from Zip World Group about how we see the future of domestic tourism and the importance of tech innovation and strong digital content,” said Sean Taylor, founder and president of Zip World.
“We’ve been investing significantly in Zip World to cement our position as a world-class attraction group and now, through this partnership, we’re investing in the future of the domestic tourism industry.”
Technology
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