Lauren Heath-Jones | Planet Attractions | 30 Jun 2023
Cruiseline operator Virgin Voyages has expanded its partnership with singer and actress Jennifer Lopez to launch a new tool that creates personalised guest invitations from the pop superstar.
Called Jen A.I, the tool blends augmented reality with the singer’s likeness so that guests can create customised invites with just a few clicks.
The launch forms part of a new campaign targeting celebration- and special-event motivated travel.
To create their invitation guests simply head to the Virgin Voyages website and answer some questions, including what they’re celebrating, where they’re travelling to and who they’re sailing with before a personalised invite using Lopez’ likeness is emailed to the intended guests.
It comes after Lopez was named chief celebrations officer of the cruise line.
“It’s so important to me that we stop and take time to celebrate special moments in our lives and encourage others to do the same,” said Lopez.
“If the last few years have taught us anything, it’s how important it is to cherish life’s special moments with your inner circle.”
Virgin Group founder Richard Branson added: “This extraordinary company was founded on the idea of connecting people and celebrating all of life’s special moments.
“We want to be the ultimate choice for any kind of celebration travel, and let’s be honest, who can say no to Jennifer?”
Virgin Voyages launches next ‘Jeneration’ AI tool with Jennifer Lopez | Planet Attractions
video
Virgin Voyages launches next ‘Jeneration’ AI tool with Jennifer Lopez
Virgin Voyages has partnered with Jennifer Lopez to launch Jen A.I. a new tool that enables guests to receive personalised invitations from the pop superstar Lauren Heath-Jones | Planet Attractions | 30 Jun 2023
Cruiseline operator Virgin Voyages has expanded its partnership with singer and actress Jennifer Lopez to launch a new tool that creates personalised guest invitations from the pop superstar.
Called Jen A.I, the tool blends augmented reality with the singer’s likeness so that guests can create customised invites with just a few clicks.
The launch forms part of a new campaign targeting celebration- and special-event motivated travel.
To create their invitation guests simply head to the Virgin Voyages website and answer some questions, including what they’re celebrating, where they’re travelling to and who they’re sailing with before a personalised invite using Lopez’ likeness is emailed to the intended guests.
It comes after Lopez was named chief celebrations officer of the cruise line.
“It’s so important to me that we stop and take time to celebrate special moments in our lives and encourage others to do the same,” said Lopez.
“If the last few years have taught us anything, it’s how important it is to cherish life’s special moments with your inner circle.”
Virgin Group founder Richard Branson added: “This extraordinary company was founded on the idea of connecting people and celebrating all of life’s special moments.
“We want to be the ultimate choice for any kind of celebration travel, and let’s be honest, who can say no to Jennifer?”
