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SeaWorld Entertainment is soon to be no more, with the company set to change its name to United Parks and Resorts to ‘better reflect’ its collection of parks and experiences in the US and abroad
Tom Anstey | Planet Attractions | 31 Jan 2024
SeaWorld Entertainment will now be known as United Parks and Resorts following a rebranding Credit: United Parks and Resorts
SeaWorld Entertainment - the parent company of SeaWorld, Busch Gardens, Sesame Place and more - has announced that it will change its name, with the new company now to be known as United Parks and Resorts (UPR).
Effective from February 12, the new name, says UPR, will unite the company's portfolio of seven brands across 13 parks in the US and Abu Dhabi.
The new name change will only affect the parent company SeaWorld Entertainment, with SeaWorld, Busch Gardens, Discovery Cove, Sesame Place, Water Country USA, Adventure Island, and Aquatica all retaining their respective park names.
“Our new company name, United Parks and Resorts, better reflects that we have been, and will continue to be, a diverse collection of park brands and experiences,” said company CEO Marc Swanson.
“Each of our iconic parks, including the four SeaWorld parks in Orlando, San Antonio, San Diego and Abu Dhabi, will continue to operate under the same names our guests know and love. What also remains unchanged is our deep commitment to creating experiences that matter for our guests and inspiring them to help protect animals and the wild wonders of the world.”
UPRs most recent park launch was SeaWorld Abu Dhabi, which opened in 2023. Described as the ‘largest marine life theme park in the world’, the animal attraction is the first marine life theme park to open in the UAE and is UPRs first SeaWorld park not to feature its iconic but controversial orcas.
SeaWorld Abu Dhabi came as the result of a licensing agreement with developer Miral, something that Marc Swanson said could happen in the US, should “the right opportunity” arise.
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