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MSC and the New York Knicks have announced a multi-year marketing partnership that sees MSC become the official cruise line of the NBA side
Tom Anstey | Planet Attractions | 20 Jan 2023
MSC Cruises has been named the official cruise line of the New York Knicks
NBA side the New York Knicks have named MSC Cruises as the basketball team’s official cruise line, with the two companies revealing a multi-year marketing partnership deal.
The agreement, which also sees MSC become the first official global rights partner of the Knicks, will see the two organisations work together on new activations in overseas markets, including Italy, Germany, England and Brazil.
Through the partnership, MSC will receive significant brand promotion during all Knicks games at the iconic Madison Square Garden, including LED and virtual on-court signage. MSC will also serve as the presenting partner of the Knicks’ in-game t-shirt toss.
"MSC Cruises is one of the world's top-rated contemporary cruise lines with a long history of putting their customers first, a value that MSG Sports lives by every day, making them a fantastic addition to our illustrious group of marketing partners," said David Hopkinson, president and COO, Madison Square Garden Sports Corp.
“MSC Cruises will be involved within the Knicks organisation across digital channels and fan activations and will provide once-in-a-lifetime experiences for our incredible Jr. Knicks programme.”
The partnership will also see MSC and the Knicks partner on a sustainability programme to help ocean conservation. For every three-pointer scored by the team this season, a donation will be made to an ocean conservation cause.
“At MSC Cruises, we're focused on improving the communities we serve by supporting families and furthering sustainability efforts,” said Rubén A. Rodríguez, president, MSC Cruises USA.
“MSG and the Knicks share those priorities, and we're thrilled to be combining our efforts right here in New York City, as well as throughout the more than 40 countries that make up our global itineraries.”
Cruise
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