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Failte Ireland has unveiled a five-year tourism development plan for the city of Kilkenny, with the nation’s smallest city aiming to drive and sustain tourism by improving its visitor experience
Tom Anstey | Planet Attractions | 09 Jul 2024
Kilkenny’s Medieval Mile is among its most popular locations
Ireland’s smallest city is set to be transformed into a leading visitor destination in just five years with a new strategic plan from Failte Ireland promising to bring Kilkenny to the forefront of the country’s tourism sector.
The National Tourism Development Authority of Ireland, Failte Ireland has presented the Kilkenny Destination and Experience Development Plan (DEDP), which aims to enhance the promotion of the area's unique features.
Spreading business across Kilkenny and the wider region over the next five years, the DEPD will see the tourism season extended as Kilkenny is positioned as a prime destination for a number of activities, including urban and rural outdoor activity experiences. The plan also looks to the city’s rich history, popular pubs, and ties to the sport of hurling, with each utilised in an effort to promote the city as a major tourist destination.
Alongside the plan, the city has announced a €1.5m (US$1.6m, £1.2m) investment that will see the creation of a Museum of Medieval Kilkenny, which will become a central point for the city’s redeveloped Medieval Mile. A combined investment from Failte Ireland and Kilkenny County Council will see €7m, (US$7.5m, £5.9m) invested into the project.
“This five-year Destination and Experience Development Plan captures the unique themes that are central to Kilkenny and features key priority projects which will transform the tourism offering across the region,” said CEO of Fáilte Ireland, Paul Kelly.
“The development of the River Barrow Tourism Masterplan, reimagination of the Medieval Mile, and building on Kilkenny's cultural and creative heritage will strengthen Kilkenny's position as an internationally compelling destination in Ireland's Ancient East.”
Tourism
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