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Meow Wolf, Grona Lund and Xcaret are among the winners of this year’s Brass Ring Awards
Tom Anstey | Planet Attractions | 06 Nov 2021
“Monster – King of Roller Coasters,” at Gröna Lund picks up the award for Best Digital Marketing Campaign
IAAPA has named the winners of this year’s Brass Ring Awards, with the honours recognising achievements of excellence throughout the global attractions industry.
The Brass Ring Awards represent a tradition dating back to the 1800s, when excited guests were challenged to reach for a ring while riding a carousel.
While most rings were made from iron, grabbing the single brass ring was a coveted and celebrated accomplishment and often included a free second carousel ride.
The IAAPA Brass Ring Awards honour that tradition and each year facilities around the world submit their most creative and memorable work for consideration.
All award winners and entries will be honoured in Orlando, Florida during the IAAPA Award Winners Celebration. The winners are as follows:
2021 IAAPA Brass Ring Award Winners
Top Family Entertainment Center (FEC) of the World
Scene75 Entertainment Center Columbus, Dublin, Ohio, US
Food and Beverage Excellence
Best New Menu Item
Reese's Stuff Your Cup, Hershey’s Chocolate World, Hershey, Pennsylvania, US
Best New Food and Beverage Festival or Special Event
Dollywood's Flower and Food Festival, Pigeon Forge, Tennessee, US
Games and Retail Excellence
Best Plush
“Remy Feature Plus,” Disney Global Product Creation, Lake Buena Vista, Florida, US
Best Apparel
“Omega Mart Tattoo Chicken Ringer T-Shirt,” Meow Wolf, Inc., Santa Fe, New Mexico, US
Best Hard Good Item
“Candy Land Hershey Edition,” Hershey’s Chocolate World, Hershey, Pennsylvania, US
Best Visual Merchandising
“Omega Mart Plenty Valley Produce Department,” Meow Wolf, Inc., Santa Fe, New Mexico, US
Best Midway Game Operation
Canobie Lake Park, Salem, New Hampshire, US
Judges Award
“Coca-Cola Sponsored Games,” – Lagoon Amusement Park, Farmington, Utah, US
Human Resources Excellence
Best Employee Engagement Initiative – Annual Attendance Less than 1 Million
“We R.I.S.E. Together: Resilience, Innovation, Sustainability, Engagement,” Enchanted Kingdom, Laguna, Philippines
Best Employee Engagement Initiative – Annual Attendance More than 1 Million
“Hersheypark Leadership Development Internship,” Hersheypark, Hershey, Pennsylvania, US.
Best Employee Reward and Recognition Program – Annual Attendance More than 1 Million
“Work Here. Play Here. Win Here,” Knoebels Park and Resort, Elysburg, Pennsylvania, US
Best Innovation in a Training Program – Annual Attendance Less than 1 Million
“Meow Wolf 101: The Beginning,” Meow Wolf, Inc., Santa Fe, New Mexico, US
Best Innovation in a Training Program – Annual Attendance More than 1 Million
“Guest Obsession: Four Pillars of GO!” LEGOLAND Florida Resort, Winter Haven, Florida, US
Live Entertainment Excellence
Best Atmosphere/Street Show Performance/Act
“Magic Happens Parade,” Disneyland Resort, Disney Parks Live Entertainment, Anaheim, California, US
Best Performer
Caleb Brown, Dollywood Parks and Resorts, Pigeon Forge, Tennessee, US
Best Live “Edutainment” Show
“Orca Encounter,” SeaWorld Orlando, Orlando, Florida, US
Best Theatrical Production: Annual Attendance Less than 1 Million
“EL ÚLTIMO CANTAR” – The Last Song,” Puy du Fou España SA, Toledo, Spain
Best Theatrical Production: Annual Attendance More than 1 Million
“Xcaret México Spectacular,” Grupo Xcaret, Quintana Roo, Mexico
Most Creative Christmas Show
“The Crystal Promise” Universal Studios Japan, Osaka, Japan
Most Creative Halloween Haunt, Show, or Experience
“Oogie Boogie Bash- A Halloween Party,” Disneyland Resort, Disney Parks Live Entertainment, Anaheim, California, US
Most Creative Multimedia Spectacular
“La Clé des Songes,” FUTUROSCOPE, Vienne, France
Most Creative Property-wide Event: Annual Attendance Less than 1 Million
“For The Love Event, Surfing & Lifestyle Series,” URBNSURF Group, New South Wales, Australia
Most Creative Property-wide Event: Annual Attendance More than 1 Million
“Gala of Lights,” Ocean Park Corporation, Hong Kong, China
Most Creative Sports/Stunt Show
“Winter Wonderland on Ice,” SeaWorld Orlando, Orlando, Florida, US
Excellence in Marketing
Best Digital Marketing Campaign
“Monster – King of Roller Coasters,” Gröna Lund, Stockholm, Sweden
Best Integrated Marketing Campaign
“Spider,” Fantasilandia, Santiago, Chile
Best Outdoor Advertisement
(Dual winners) - “Explore Wonder!” Ripley’s Aquarium of Myrtle Beach, Myrtle Beach, SC, US, and “Grandes Sonrisas” (Bigger Smiles), Grupo Xcaret, Quintana Roo, Mexico
Best Public Relations Campaign
(Dual winners) - “Dr. Diabolical's Cliffhanger Tease and Announcement,” Six Flags Fiesta Texas, San Antonio, Texas, US, and “360˚ Xafety,” Grupo Xcaret, Quintana Roo, Mexico
Best Radio or Streaming Audio Commercial
“Sharks Exhibit Advertising Campaign,” California Academy of Sciences, San Francisco, California, US
Best Social Media Campaign
“Sleep with the Sharks Influencer Campaign,” Ripley’s Aquarium of the Smokies, Gatlinburg, Tennessee, US
Best Television or Digital Video Commercial – Annual Attendance Less than 1 Million
“To Travel is To Live,” Lakewood Camping Resort, Myrtle Beach, South Carolina, US
Best Television or Digital Video Commercial – Annual Attendance More than 1 Million
“Vitamina X,” Grupo Xcaret, Quintana Roo, Mexico
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