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Simworx is set to celebrate the opening of Europe’s first Pegasus Flying Theatre attraction at IAAPA Expo, with the company also set to showcase several attractions innovations during this year’s show
Lauren Heath-Jones | Planet Attractions | 30 Oct 2023
Pegasus offers a ‘thrilling and immersive’ experience for venues of all size Credit: Simworx
Dynamic media-based attractions specialist Simworx is set to showcase several new projects at this year’s IAAPA Expo, including the launch of the company’s first Pegasus Flying Theatre attraction in Europe.
Opening to the public in November, the Pegasus Flying Theatre is a scalable attraction that offers a thrilling and immersive guest experience for venues of all sizes and capacities.
First launched at IAAPA 2022 – where it was nominated for a prestigious Brass Ring Award in the ‘Best New Product Concept, Major Ride or Water Park Ride’ category – the Pegasus Flying Theatre is based on a modular unit system that can be custom-designed to meet layout and footprint requirements. The ride features dynamic motorbike-style seating, a 4k projection system and surround-sound audio.
“Pegasus’ core aim, and where its greatest innovation lies is in its scalability and affordability,” Simworx CEO Terry Monkton told Planet Attractions.
Zombie Metro Mayhem debuted at this year’s IAAPA Expo Europe in Vienna CREDIT: SIMWORX
The company will also be presenting its new turnkey attraction concepts: Zombie Metro Mayhem and Overdrive, alongside its entire portfolio of media-based attractions.
Designed to showcase the storytelling capabilities of Simworx’ Metro Mover attraction, Zombie Metro Mayhem takes riders on a frightening and suspenseful journey through a post-apocalyptic cityscape overrun by zombies. Overdrive, meanwhile, utilises Simworx’s AGV Dark Ride technology to deliver an adrenaline-fuelled car chase, with riders roleplaying as cops and robbers as they speed through a city.
“Building upon the success of this year’s IAAPA Expo Europe in Vienna, we are delighted to bring our exceptional product offering to Orlando, where we aim to shine a spotlight on the boundless potential that our range can offer a wide variety of customers including theme parks, FECs, museum, zoos and aquariums,” said Simworx business development director, Ralf Schipper.
“We have diligently explored new possibilities within each experience, pushing what is possible and crafting story concepts tailored to every client’s needs.
“Our team is excited to reconnect with our valued customers, suppliers, industry peers, and theme park design partners and we are looking forward to engaging with prospective clients.”.
Schipper will be joined by Simworx CEO Terry Monkton; lead creative Matt Clarkson; digital content creator Nicole Sangster; sales and marketing co-ordinator Clare Monkton and sales agent - Spain and South Rafael Smith at this year’s IAAPA Expo. To book a meeting email [email protected]
IAAPA Expo 2023
The premier event for the global attractions industry, IAAPA Expo returns once again from November 13-17, 2023 to the Orange County Convention Center in Orlando, Florida.
Featuring a sold out trade show floor made up of more than 1,100 exhibitors from around the world alongside a comprehensive education programme with more than 100 sessions led by industry experts across a multitude of topics, the Expo represents the largest gathering of amusement park and attractions professionals anywhere in the world.
Carrying on from Vienna, Austria, where it served as a key media partner for IAAPA Expo Europe in September, Planet Attractions will be in attendance as a media partner in Orlando, bringing you the latest news and updates directly from the show floor and meeting the many companies that bring visitor attractions to life.
To book a meeting with Planet Attractions at IAAPA Expo please contact our publisher Paul Thorman at [email protected] – we’d love to see you!
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