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At this year’s IAAPA Expo Europe, Simworx will showcase a new turnkey ride concept, alongside its expansive portfolio of dynamic media-based attractions
Lauren Heath-Jones | Planet Attractions | 06 Sep 2023
Zombie Metro Mayhem will debut at this year’s IAAPA Expo Europe in Vienna Credit: Simworx
At this year’s IAAPA Expo Europe, Simworx will be promoting several turnkey ride concepts, alongside its extensive portfolio of dynamic media-based attractions.
The first concept, called Zombie Metro Mayhem, is designed to showcase the storytelling capabilities of Simworx’s Metro Mover attraction and takes riders on a frightening and suspenseful journey through a post-apocalyptic cityscape overrun by zombies.
The company will also be promoting its Overdrive attraction. Debuted at the 2022 IAAPA Expo Europe in London, UK, Overdrive delivers an adrenaline-fuelled car chase, with riders roleplaying as cops as robbers as they speed through a city.
Developed in partnership with themed entertainment designer Katapult, Overdrive utilises Simworx’ Automated Guidance Vehicle’s (AGV) attraction trackless guidance system and interactive effects to create an immersive experience.
Overdrive offers a adrenaline-fuelled car chase with riders roleplaying as cops and robbers CREDIT: SIMWORX
In addition, the company will open its first Pegasus Flying Theatre attraction in November, ahead of the 2023 edition of the IAAPA Expo, in Orlando, Florida, US.
Launched at last year’s IAAPA Expo – where it was nominated for a prestigious Brass Ring Award in the ‘Best New Product Concept, Major Ride or Water Park Ride’ category – the Pegasus Flying Theatre is a scaleable attraction that offers a thrilling and immersive guest experience for venues of all sizes and capacities.
“Pegasus’ core aim, and where its greatest innovation lies, is in its scalability and affordability,” Simworx CEO Terry Monkton told Planet Attractions.
The Pegasus Flying Theatre was nominated for a prestigious Brass Ring Award at last year’s IAAPA Expo CREDIT: SIMWORX
Simworx business development director Ralf Schipper added: “Our Pegasus Flying Theatre has been a big hit since its launch last year with orders secured and interest from a wide range of customers, so we will continue to increase awareness of it again during this year’s show.
“We’ve been busy identifying new potential in our product range and working on solutions and story concepts to suit every client.
“Our team are eager to reconnect with our customers, suppliers, industry peers and media and theme park design partners during the show and hopefully gain some prospective new clients.”
Simworx CEO Terry Monkton; business development director Ralf Schipper; lead creative Matt Clarkson; digital content creator Nicole Sangster; sales and marketing co-ordinator Clare Monkton and sales agent - Spain and South Rafael Smith will all be in attendance at this year’s IAAPA Expo Europe. To book a meeting email [email protected]
IAAPA Expo Europe 2023
This year’s IAAPA Expo Europe takes place from September 25-28 at the Messe Wien Exhibition & Congress Center in Vienna, Austria.
More than 570 companies are set to exhibit at the landmark event, which boasts an extensive show floor stretching more than 17,000sq m (183,000sq ft).
In addition to the trade show, which will showcase the latest innovations, the event also features a comprehensive education programme, including talks from more than 100 industry leaders, and a number of networking opportunities.
Planet Attractions will once again be in attendance at IAAPA Expo Europe, both as an exhibitor and as the event’s official media partner, with Editor-in-Chief Tom Anstey and Director of Sales, Publishing and Marketing Paul Thorman roaming the show floor.
To book a meeting or an interview slot in the Planet Attractions Media Zone drop us an email - [email protected] - we’d love to see you.
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