A first-of-its kind accessible step-free cultural event has come to London, with a public art trail and tourist attraction utilising the animated Morph character for the venture.
Made of animated clay, Morph is an icon of British culture who first appeared in 1977 on the BBC and became a regular fixture on children’s television throughout the 70s and 80s.
Dubbed ‘Morph’s Epic Art Adventure in London’, Kids Industries is the creative partner on the project, working alongside charitable organisation Whizz-Kidz, Wild in Art, and Aardman – the award-winning animation studio behind Morph.
The cultural attraction features a collection of 56 human-sized Morphs throughout central London, with the statues appearing at iconic landmarks including St Paul’s, the Tate Modern, the Tower of London, Shakespeare’s Globe and Borough Market.
The trail has been created, in-part, to raise awareness of the needs for young wheelchair users so they can be mobile, enabled and included in society, and to raise vital funds to support the work of Whizz-Kidz, which provides disabled children with essential wheelchairs and other mobility equipment they need to lead fun and active childhoods.
Each of the 6ft (1.8m) sculptures features bespoke designs from a range of artists, including McFly’s Tom Fletcher, wheelchair basketball player Ade Adepitan and paralympian Martin Dougan. When the trail concludes its run in August, each statue will be auctioned off with the aim of raising £500,000 (US$637,000, €581,000) for Whizz-Kidz.
“We strongly believe in the power of art to bring about positive change, and this project is a wonderful way to draw attention to our mission and impact more lives,” said Sarah Pugh, chief executive of Whizz-Kidz.
“This trail means that the whole family can get involved and enjoy a summer holiday experience all together. However, it is much more than that - our vision is to create a society in which every young wheelchair user is mobile, enabled and included.”
For those wanting to explore the trail, the Morph’s Epic Art Adventure app features a map with locations, special rewards and a pedometer to track steps and collect other statistics as you explore the trail, which is open now and will run until August 20, 2023.
A first-of-its kind accessible step-free cultural event has come to London, with a public art trail and tourist attraction utilising the animated Morph character for the venture.
Made of animated clay, Morph is an icon of British culture who first appeared in 1977 on the BBC and became a regular fixture on children’s television throughout the 70s and 80s.
Dubbed ‘Morph’s Epic Art Adventure in London’, Kids Industries is the creative partner on the project, working alongside charitable organisation Whizz-Kidz, Wild in Art, and Aardman – the award-winning animation studio behind Morph.
The cultural attraction features a collection of 56 human-sized Morphs throughout central London, with the statues appearing at iconic landmarks including St Paul’s, the Tate Modern, the Tower of London, Shakespeare’s Globe and Borough Market.
The trail has been created, in-part, to raise awareness of the needs for young wheelchair users so they can be mobile, enabled and included in society, and to raise vital funds to support the work of Whizz-Kidz, which provides disabled children with essential wheelchairs and other mobility equipment they need to lead fun and active childhoods.
Each of the 6ft (1.8m) sculptures features bespoke designs from a range of artists, including McFly’s Tom Fletcher, wheelchair basketball player Ade Adepitan and paralympian Martin Dougan. When the trail concludes its run in August, each statue will be auctioned off with the aim of raising £500,000 (US$637,000, €581,000) for Whizz-Kidz.
“We strongly believe in the power of art to bring about positive change, and this project is a wonderful way to draw attention to our mission and impact more lives,” said Sarah Pugh, chief executive of Whizz-Kidz.
“This trail means that the whole family can get involved and enjoy a summer holiday experience all together. However, it is much more than that - our vision is to create a society in which every young wheelchair user is mobile, enabled and included.”
For those wanting to explore the trail, the Morph’s Epic Art Adventure app features a map with locations, special rewards and a pedometer to track steps and collect other statistics as you explore the trail, which is open now and will run until August 20, 2023.
