Endless Surf has wrapped up a breakthrough year, with the surf specialists revealing a number of major projects in the works for 2025 and beyond
Tom Anstey | Planet Attractions | 23 Dec 2024
Three-time world surfing champion Mick Fanning recently unveiled Palm Valley - Australia’s first surf and golf resort Credit: Endless Surf
Surf pool specialists Endless Surf is gaining serious momentum heading into 2025 following the debut of its first waves in Munich this year, with more set to open in the coming year.
One of the world’s biggest surf projects, O2 Surftown MUC is centred around the world’s first Endless Surf lagoon. Opened in August, the venue features a lagoon with customisable waves using advanced pneumatic hardware and proprietary software.
Currently, Endless Surf is working in the themed entertainment space, with its second project now nearing completion at Qiddiya City in Saudi Arabia as part of the Aquarabia water theme park.
Meanwhile, three-time world surfing champion Mick Fanning recently unveiled Palm Valley, Australia’s first surf and golf resort. Powered by Endless Surf’s wave technology, the destination’s surf lagoon will be a staple for outdoor and leisure tourism in Australia. Set to open in mid-2027, Palm Valley has been positioned as a premier training venue for elite surfers preparing for the Brisbane 2032 Olympic Games.
In Mexico, Endless Surf is powering the upcoming Cabo Real Surf Club in Los Cabos. Combining surf and luxury living, the development is the first in North America to feature a private Endless Surf wave basin. Construction on the site is already underway, with more than US$50m in homesite sales already confirmed. The site will open in 2026.
Finally, in Brazil, Endless Surf has partnered with Brasil Surfe Clube (BSC) for BSC Costa Verde and BSC at Região dos Lagos - two projects set to feature the largest wave pools in the Southern Hemisphere. Set to open in 2026, both clubs, says Endless Surf, will “redefine surf culture in Brazil” through the integration of surfing, wellness, and the arts into vibrant community spaces.
“These recent announcements highlight the versatility of surf parks as anchor attractions across various business models,” said Endless Surf.
Heading into 2025, Endless Surf is poised to expand its global footprint further, with the company working on more than a dozen additional projects.
“From Palm Valley’s integration of sport and lifestyle to Cabo Real’s real-estate-driven approach and Brazil’s membership-based community hubs, each venue capitalises on surfing’s universal appeal and adaptability to help anchor its specific masterplan. These examples demonstrate how the surf park market is booming and how developers can capitalise on this global trend to support nearly any venue type.”
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