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Digital agency Rubber Cheese has teamed up with attractions management platform Convious to launch the 2023 edition of its Visitor Attraction Website Report. The survey was launched during this year’s Museums + Heritage Show
Lauren Heath-Jones | Planet Attractions | 12 May 2023
The survey was launched during this year’s Museums + Heritage Show Credit: Convious/Rubber Cheese
Digital agency and website specialist Rubber Cheese has launched its second annual Visitor Attraction Website Report Survey, which aims to help attractions improve their digital infrastructure and enhance the digital experience.
Following the success of the inaugural report, which provided valuable insights into user experience and booking journeys for the visitor attractions sector, this year’s report is being sponsored by attractions management platform Convious and will explore topics such as personalisation, and whether a visitor attraction’s digital infrastructure matches its physical presence to meet its audiences needs.
“Last year we made history by establishing the first ever benchmarks for visitor attraction websites,” said Rubber Cheese founder; Kelly Molson.
“This year, we’re excited to see how the sector has progressed and where there is still room for improvement.”
It was officially launched at this year’s Museums + Heritage Show, which took place at Olympia London earlier this month (May 10 and 11), and was followed by a talk given by Molson and Convious managing director Andy Povey, exploring online conversion, what data can be tracked and the value it adds, as well as factors such as upselling, Gift Aid, good brand experiences and first impressions.
“By participating in this year’s survey, businesses will be able to share ther insights and best practices and help shape the future of the industry,” Molson added.
Attractions operators can take part in the 2023 Visitor Attraction Website Report Survey here.
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