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Build-A-Bear is on the hunt for new partners in locations offering family experiences, with the company announcing a new partnership to bring its Workshops to all four of Kalahari’s US waterpark resort destinations
Tom Anstey | Planet Attractions | 26 May 2023
Build-A-Bear has partnered with Kalahari to open four new stores inside the operator’s waterparks Credit: Build-A-Bear
Build-A-Bear Workshop has partnered with Kalahari Resorts to open new stores inside all four of the US operator’s indoor waterparks.
The new workshops - located at Kalahari’s resorts in Wisconsin, Ohio, Pennsylvania and Texas - will feature the full Build-A-Bear experience, with customers able to make their own personalised stuffed animals on-site.
Aiming to move outside of retail centres towards less traditional offerings, the move is part of a shift in location strategy from Build-A-Bear, which will open several locations inside the Kalahari-operated destinations before the end of May.
Build-A-Bear now has 482 global locations, with the company now actively seeking locations based around family experiences. According to Build-A-Bear, nontraditional retail locations - stores in settings such as theme parks, resorts and family-centric tourist destinations - account for 35% of all of its sites.
“We love to bring the Build-A-Bear experience to places as fun and thrilling as Kalahari, and to provide guests the chance to create a furry friend as a keepsake of their visit to the resort,” said Chris Hurt, chief operating officer of Build-A-Bear.
“Making memories is why our brand aligns so well with Kalahari and it’s an exciting example of how we’re bringing our iconic Build-A-Bear experience to more places than ever before.”
Each of the Kalahari Build-A-Bear stores will come complete with a selection of clothing and accessories, as well as an exclusive Kalahari T-shirt.
“Our resorts offer many fantastic family experiences through dining, entertainment, retail shops, and so much more,” said Kalahari corporate retail director, Nikki Coyle.
“Our guests have been making memories for 20+ years across our resorts, and Build-A-Bear creates a special, sentimental token to remember these moments by.”
Waterparks
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