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Continuum Attractions has taken up operations of the Loch Ness Centre, which is set to reopen next month following a £1.5m redevelopment
Tom Anstey | Planet Attractions | 14 Apr 2023
One part of the experience will explore the media stories and sensations reporting Nessie sightings over the years Credit: Continuum Attractions
A revamped Loch Ness Centre will reopen to the public next month following a £1.5m (US$1.9m, €1.7m) investment from its new operator Continuum Attractions.
Originally founded in May 1980, the attraction - which is based near Inverness, Scotland, and is built on the site of the former Drumnadrochit Hotel where ‘Nessie’ was originally spotted - will reopen in May.
Often described as large, long-necked, and with one or more humps protruding from the water, the affectionately named Nessie was first spotted in 1933. Undergoing a complete transformation, the new visitor experience will tell the story of Loch Ness, the legend of the location and the scientific research behind it.
The immersive attraction will include a recreation of the hotel bar where hotel manager Aldie Mackay spotted the “beast” 90 years ago. The new experience, says Continuum, will step away from the “cliches” of the Nessie story, with a new focus on Scottish traditions, myths and legends.
“Loch Ness is renowned the world over for its most elusive resident, Nessie, and indeed the Loch Ness Centre and Exhibition has and will continue to attract visitors from around the world each year,” said Chris Taylor, VisitScotland regional leadership director.
“This investment will mean that even more people will have the chance to learn all about Nessie – the subject of so many myths, tales and stories over the years.”
The Loch Ness Centre becomes the eighth attraction in the UK to come under the Continuum banner, alongside other attractions including The Emmerdale Village Tour, Coronation Street The Tour and the Spinnaker Tower.
“Continuum tells the real stories in real places about real people,” said Juliana Delaney, chief executive of Continuum Attractions.
“This is a magical place – it could be our Jurassic Park, and if a monster hasn’t been found here yet, this is the place in which it will be discovered! So I will encourage everyone to ‘keep looking’.”
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