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Attraktion! has announced the launch of a rental programme for two of its immersive entertainment experiences, with operators now able to bring life-sized dinosaurs and stunning wildlife to new venues worldwide
Tom Anstey | Planet Attractions | 28 Mar 2025
Visitors encounter life-sized dinosaurs in the Jurassic experience Credit: Attraktion!
Immersive entertainment creator Attraktion!, has announced that it is expanding its offering with flexible and temporary rental options for its Jurassic and Planet Wildlife experiences.
The move has been made following the success of Jurassic: The Immersive Experience, which appeared in Valletta, Malta, last year, before appearing in Stuttgart, Germany, as MS Jurassic. Now, the experience heads to the UK, with the immersive show soon coming to England.
Within the Jurassic experience, guests are invited to embark on a journey through time and nature, encountering life-sized dinosaurs and exploring fascinating wildlife in an engaging, family-friendly immersive environment featuring interactive exhibits and even rides.
In addition to Jurassic, Planet Wildlife offers a new, 360° experience created in collaboration with ORF’s Universum nature documentary series. The exhibition features real footage and educational storytelling, giving visitors a unique and enriching encounter with the natural world.
Designed for easy transport and low operational costs, Attraktion!’s immersive experiences suit a wide range of venues, including theme parks and family entertainment centers (FECs) seeking to add temporary, high-impact attractions to their offerings. Touring entertainment operators looking for impactful, temporary attractions for festivals, fairs, and traveling shows can also benefit from these exhibits. Destination venues, such as museums, tourist hotspots, and science centers, can also enhance their visitor experiences with limited-time exhibits, while retail spaces, including shopping malls, can use the experiences to drive foot traffic and provide unique entertainment. Additionally, the exhibits are adaptable to smaller venues starting from 400 sq m (4,300 sq ft), with flexible layouts that can be customised to fit various space requirements.
“We’re incredibly excited to offer these immersive experiences to a wider audience,” said Markus Beyr, CEO of Attraktion!.
“Our Jurassic and Planet Wildlife experiences are designed to provide both entertainment and education, creating lasting memories for visitors. While immersive art shows are already well-known in the market, we were the first globally to focus on purely immersive shows for kids and families.”
To support operators, Attraktion! Is offering tailored rental packages and comprehensive assistance, including installation, marketing training and materials, and ongoing technical support.
“We understand the unique demands of leisure venues and the need for constantly rejuvenating their offerings,” added Beyr.
“These exhibitions are designed for easy installation and takedown, minimising downtime and maximising revenue potential. They offer a compelling way to attract new audiences and keep content fresh.”
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