|
Attractions.io has released a new online tool to help attractions operators identify and resolve pain points in their visitor journeys
Lauren Heath-Jones | Planet Attractions | 24 Jun 2025
The Digital Guest Experience Health Check scores users on four areas: guest experience, operational agility, revenue optimisation, and loyalty and feedback Credit: Attractions.io
Attractions.io, a provider of digital guest experience platforms for the visitor attractions industry, has launched the Digital Guest Experience Health Check, a new tool that enables visitor attractions operators to identify the pain points in their visitor journey.
The three-minute survey, designed to offer an objective view of operators' digital strategies, features 20 questions that highlight common visitor challenges.
Users are scored across four key areas: guest experience, operational agility, revenue optimisation, and loyalty and feedback. Their responses are used to generate personalised recommendations that offer actionable insights to overcome issues and increase guest satisfaction.
The Health Check was developed in response to the 2024 Digital Guest Experience Report, which found that 56% of visitors are dissatisfied by attractions’ digital offerings, indicating a gap between guest expectations and attractions’ capabilities.
The Digital Guest Experience Health Check can be accessed here. Its launch comes after Attractions.io’s attendance at the 2025 edition of the SEA Expo in Riyadh in May.
As part of the Experience UK booth, the company showcased several products from its portfolio, including its mobile app platform, a customisable mobile app designed to enhance the guest experience.
Attractions.io also previewed GX Pulse, a new guest experience intelligence tool that automatically maps the entire guest journey, identifies problems and makes actionable recommendations to increase guest satisfaction and loyalty.
The company also recently launched its in-app Audio Tours, a new integrated module designed for museums and zoos to offer immersive, self-guided experiences that engage visitors while enabling operators to track and influence guest behaviours.
According to Peter O’Dare, VP of product at Attractions.io, the tours are intended to integrate storytelling with broader visitor engagement goals.
“Traditional audio tours don’t drive operators’ missions forward. They’re educational, but they’re disconnected from the rest of the guest experience. By adding audio tours to our app eco-system, operators can tell powerful stories, but also influence what happens next, from dwell time and footfall to donations and upgrades,” he said.
Suppliers
|
|
Supplier Showcase 2025: The biggest attractions projects landing worldwide this year
|
