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British broadcaster Sky has worked with the Tower of London to produce a special AR experience ahead of the Coronation of King Charles III this weekend.
Tom Anstey | Planet Attractions | 04 May 2023
British broadcaster Sky has worked with the Tower of London to produce a special AR experience ahead of the Coronation of King Charles III this weekend.
Developed by Atlantic Productions, with thanks to the Royal Household, the Sky News app and website are offering users the chance to interact with two digital versions of the Coronation crowns.
The AR experience also includes footage shot at the Tower of London of the Crown Jewels, including the Sword of Offering, The Sovereign’s Sceptre, the Coronation Spoon and the Sovereign’s Orb, the Ampulla.
“The eyes of the world will be on London for the Coronation of Charles III and while the ceremony itself is almost a millennium old, the Royal Household has granted use of the latest technologies to deliver a 21st century Coronation,” said Anthony Geffen, CEO and creative director of Atlantic Productions.
“Her Majesty Queen Elizabeth II brought television cameras into Westminster Abbey and following in her innovative footsteps, the Royal Household has allowed an object central to the Coronation to be delivered via augmented reality into every home that has access to a smartphone or tablet.”
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