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With almost 42,000 industry professionals descending on Orlando for this year’s IAAPA Expo, here’s everything you need to know about this year’s event


Cadbury World is in the midst of a multi-million-pound investment from its new owner, Merlin Entertainments. Alterface’s Stephane Battaille explains how one of the attraction’s biggest investments - Cadbury Chocolate Quest - was brought to life


The Museum of Ice Cream is teaming up with a number of major ice cream brands to give out thousands of free samples of ice cream at pop-ups in New York, Chicago and Austin and Singapore


Chuck E. Cheese and the American Society for Deaf Children have partnered up on an initiative that aims to foster greater inclusivity for children who are deaf or hard of hearing and their families


McDonald’s is bringing its manga counterpart to life with its new ‘WcDonald's’ campaign introducing an immersive dining experience among other anime-themed products


A new trackless dark ride is coming to Cadbury World following Merlin’s acquisition of the popular British attraction, with Cadbury Chocolate Quest taking visitors on a journey to make a real bar of chocolate


There’s a transformative shift happening when it comes to use of technology in attractions management. Anthony Palermo, co-founder of Connect&GO, spoke to Tom Anstey...


Visit Carlsberg in Copenhagen, Denmark, is to reopen as Home of Carlsberg this December after undergoing extensive improvement works


The Museum of East Anglian Life is set to undergo a name change in the hopes that a new emphasis on food will broaden its audience appeal

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Food and beverage

Everything you need to know about IAAPA Expo 2024


With almost 42,000 industry professionals descending on Orlando for this year’s IAAPA Expo, here’s everything you need to know about this year’s event

Interactive indulgence: Alterface’s Stephane Battaille on bringing Cadbury World’s new interactive chocolate-themed dark ride to life


Cadbury World is in the midst of a multi-million-pound investment from its new owner, Merlin Entertainments. Alterface’s Stephane Battaille explains how one of the attraction’s biggest investments - Cadbury Chocolate Quest - was brought to life

Museum of Ice Cream teams up with major brands including Dippin’ Dots to offer sprinkle pools and free ice cream at pop-ups worldwide


The Museum of Ice Cream is teaming up with a number of major ice cream brands to give out thousands of free samples of ice cream at pop-ups in New York, Chicago and Austin and Singapore

Chuck E. Cheese and American Society for Deaf Children partner on inclusivity initiative


Chuck E. Cheese and the American Society for Deaf Children have partnered up on an initiative that aims to foster greater inclusivity for children who are deaf or hard of hearing and their families

McDonald’s to host immersive anime and manga dining experience as restaurant chain launches ‘WcDonald’s’ campaign


McDonald’s is bringing its manga counterpart to life with its new ‘WcDonald's’ campaign introducing an immersive dining experience among other anime-themed products

Merlin’s Cadbury World announces plans for multi-million pound trackless dark ride


A new trackless dark ride is coming to Cadbury World following Merlin’s acquisition of the popular British attraction, with Cadbury Chocolate Quest taking visitors on a journey to make a real bar of chocolate

Solving the puzzle: Connect&GO’s Anthony Palermo on how technology is rapidly changing attractions management


There’s a transformative shift happening when it comes to use of technology in attractions management. Anthony Palermo, co-founder of Connect&GO, spoke to Tom Anstey...

Home of Carlsberg to reopen with extended exhibition in December


Visit Carlsberg in Copenhagen, Denmark, is to reopen as Home of Carlsberg this December after undergoing extensive improvement works

UK’s Museum of East Anglian Life to rebrand as National Museum of Food


The Museum of East Anglian Life is set to undergo a name change in the hopes that a new emphasis on food will broaden its audience appeal



© Kazoo 5 Limited 2025