
A new dark ride concept based on the iconic Fisher Price IP from Mattel has been unveiled, with the new attraction utilising a number of the brand’s popular children’s toys, which will be blown up into epic proportions for the experience.
 
Already underway, attraction professionals have gathered in Riyadh for this year’s Saudi Entertainment and Amusement Expo (SEA), which has entered its second day.
 

What is fast becoming one of the most important events on the industry calendar is set for this month when attractions professionals travel to Riyadh for the Saudi Entertainment and Amusement Expo (SEA).
 
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The Saudi Entertainment and Amusement Expo, set to take place next month in Riyadh, Saudi Arabia, has announced that Damien Latham, chief attractions officer for Saudi Entertainment Ventures, will be speaking at the event.
 
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