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A new dark ride concept based on the iconic Fisher Price IP from Mattel has been unveiled, with the new attraction utilising a number of the brand’s popular children’s toys, which will be blown up into epic proportions for the experience.
Tom Anstey | Planet Attractions | 17 May 2022
A new dark ride concept based on the iconic Fisher Price IP from Mattel has been unveiled, with the new attraction utilising a number of the brand’s popular children’s toys, which will be blown up into epic proportions for the experience.
Experience design company Scruffy Dog will be responsible for the theming and realisation of the new attraction. Simulator specialists Simtec, meanwhile, will deliver its first-ever trackless ride system, along with the ride technology and ride chassis.
“Teaming up with Mattel and Simtec is a fantastic collaboration,” said Joe Bright, CEO at Scruffy Dog. “The ride system can be designed to work with all the various iconic Fisher Price themes, which gives our clients options and variations.”
Andreas Stickel, business development director at Simtec, added: “This is a huge advantage for clients worldwide as we can deliver a first-class IP attraction as a turnkey solution including the ride system, design and theming, media, decor, and licensing fees.”
Both Simtec and Scruffy Dog are currently exhibiting at the Saudi Entertainment Amuseument Expo (SEA), which is currently taking place in Riyadh. For more on this new concept, visit their booths at 4B31 for Simtec and 3B49 for Scruffy Dog.
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