About Subscribe Submit news Get in touch
 
Home Opinion In depth Video LIVE news Interviews Company profiles Events diary Jobs
Fisher Price dark ride concept unveiled by Simtec and Scruffy Dog | Planet Attractions
     



Fisher Price dark ride concept unveiled by Simtec and Scruffy Dog

A new dark ride concept based on the iconic Fisher Price IP from Mattel has been unveiled, with the new attraction utilising a number of the brand’s popular children’s toys, which will be blown up into epic proportions for the experience.






A new dark ride concept based on the iconic Fisher Price IP from Mattel has been unveiled, with the new attraction utilising a number of the brand’s popular children’s toys, which will be blown up into epic proportions for the experience.

Experience design company Scruffy Dog will be responsible for the theming and realisation of the new attraction. Simulator specialists Simtec, meanwhile, will deliver its first-ever trackless ride system, along with the ride technology and ride chassis.

“Teaming up with Mattel and Simtec is a fantastic collaboration,” said Joe Bright, CEO at Scruffy Dog. “The ride system can be designed to work with all the various iconic Fisher Price themes, which gives our clients options and variations.”

Andreas Stickel, business development director at Simtec, added: “This is a huge advantage for clients worldwide as we can deliver a first-class IP attraction as a turnkey solution including the ride system, design and theming, media, decor, and licensing fees.”

Both Simtec and Scruffy Dog are currently exhibiting at the Saudi Entertainment Amuseument Expo (SEA), which is currently taking place in Riyadh. For more on this new concept, visit their booths at 4B31 for Simtec and 3B49 for Scruffy Dog.


Live

 

Christie technology powers immersive experience for Beijing’s Wonderland Science Fiction Exploration Hall





Perth Zoo masterplan in full swing as work starts on multi-million dollar gibbon habitat





Hallmark to launch immersive Christmas-themed experience




Industry insights



Maximising ROI: Revenue strategies for operators



Video



Disneyland Paris renames park ahead of €2bn expansion


In Depth



Hole in One: How Holovis is changing the game with 360Golf



© Kazoo 5 Limited 2024
About Subscribe Get in touch
 
Opinion In depth Interviews
LIVE news Profiles Diary Video
Jobs
Fisher Price dark ride concept unveiled by Simtec and Scruffy Dog | Planet Attractions


Fisher Price dark ride concept unveiled by Simtec and Scruffy Dog

A new dark ride concept based on the iconic Fisher Price IP from Mattel has been unveiled, with the new attraction utilising a number of the brand’s popular children’s toys, which will be blown up into epic proportions for the experience.






A new dark ride concept based on the iconic Fisher Price IP from Mattel has been unveiled, with the new attraction utilising a number of the brand’s popular children’s toys, which will be blown up into epic proportions for the experience.

Experience design company Scruffy Dog will be responsible for the theming and realisation of the new attraction. Simulator specialists Simtec, meanwhile, will deliver its first-ever trackless ride system, along with the ride technology and ride chassis.

“Teaming up with Mattel and Simtec is a fantastic collaboration,” said Joe Bright, CEO at Scruffy Dog. “The ride system can be designed to work with all the various iconic Fisher Price themes, which gives our clients options and variations.”

Andreas Stickel, business development director at Simtec, added: “This is a huge advantage for clients worldwide as we can deliver a first-class IP attraction as a turnkey solution including the ride system, design and theming, media, decor, and licensing fees.”

Both Simtec and Scruffy Dog are currently exhibiting at the Saudi Entertainment Amuseument Expo (SEA), which is currently taking place in Riyadh. For more on this new concept, visit their booths at 4B31 for Simtec and 3B49 for Scruffy Dog.


 



© Kazoo 5 Limited 2024