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Universal’s Parks & Resorts division will now be called Universal Destinations & Experiences following a rebranding
Tom Anstey | Planet Attractions | 09 Mar 2023
Universal Parks & Resorts is now called Universal Destinations & Experiences Credit: Universal
Universal has rebranded its Parks & Resorts division, with the new name designed to ‘better reflect the innovative offerings the company brings to fans around the globe’.
Now known as Universal Destinations & Experiences, the company, part of Comcast, says the name change signals how it’s diversifying its offerings by bringing Universal branded entertainment, culinary, gaming and consumer product experiences to life in new places and on new platforms in both the physical and virtual worlds.
“Universal Destinations & Experiences aligns with our aspiration to be the destination of choice in the markets where we are today and the markets we enter in the future,” said Mark Woodbury, chairman and chief executive officer of Universal Destinations & Experiences.
“We are thrilled to expand how we bring the Universal brand to life in new, immersive and compelling ways for fans around the world using our rich collection of stories, characters and franchises.”
Universal has a number of major projects in the pipeline, earlier this year announcing a new family-oriented theme park in Frisco, Texas, and a permanent Horror Nights experience in Nevada.
Last month, the operator also opened its highly-anticipated Super Nintendo World attraction at Universal Studios Hollywood and is currently building its fourth gate in Orlando - Epic Universe - which is set to open in 2025.
The company posted record earnings for 2022 in January, with a nearly 50% increase in revenue driven by theme park attendance.
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