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Tokyo Disneyland and Tokyo DisneySea are set to reduce annual visitor numbers by 20% by 2024 - a major shift in emphasis for the park to provide greater customer satisfaction from less congestion and shorter wait times for attractions.
| 04 Oct 2022
Tokyo Disneyland and Tokyo DisneySea are set to reduce annual visitor numbers by 20% by 2024 - a major shift in emphasis for the park to provide greater customer satisfaction from less congestion and shorter wait times for attractions.
The policy, which is included in operator Oriental Land’s business plans for fiscal 2022 to fiscal 2024, has been implemented to boost revenue by freeing visitors from long lines and offering them opportunities to spend more on dining and shopping.
The company's attendance target for 2024 is 26 million - a deliberate decrease from the record 32.55 million visitors in pre-pandemic 2018.
"Our guests now have more time to use as they wish, and the value of their experience (at the parks) has increased greatly," Oriental Land president Kenji Yoshida said.
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