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Ruth Venn has been appointed as director of sales for P&O Cruises, replacing Nathaniel Sherborne who will leave the business in early March.
| 12 Jan 2022
Ruth Venn has been appointed as director of sales for P&O Cruises, replacing Nathaniel Sherborne who will leave the business in early March.
Venn, previously senior business manager for strategic partnerships, will take on the new refocused sales role, with responsibility for travel agent sales revenue and trade engagement, including training, events, communications, and sales support. Priorities for the coming months will include growing existing travel agent partnerships and attracting new ones, as the company takes on new capacity with the introduction of Arvia in December.
“2022 will be a vital year for the business and there has never been a more important time to prove to the trade just how important they are to us," said P&O Cruises vice president of brand, marketing and sales, Robert Scott.
"As our full fleet returns to service in the spring and we can, at last, see some relief from Covid, the appetite for holidays is stronger than ever.
"I'm delighted to promote Ruth into this position and have every confidence in her ability to take on this role with relish. She has over 16 years of experience in the industry as well as an infectious passion for cruising."
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