About Subscribe Submit news Get in touch
 
Home Opinion In depth Video LIVE news Interviews Company profiles Events diary Jobs
Gen Z seeks brands that prioritise sustainability, says study | Planet Attractions
     



Gen Z seeks brands that prioritise sustainability, says study

A recent study has revealed that people from the Gen Z age bracket are seeking more sustainable brands, with customers feeling significantly more positive about those that make sustainability a priority.






A recent study has revealed that people from the Gen Z age bracket are seeking more sustainable brands, with customers feeling significantly more positive about those that make sustainability a priority.

Called the ‘EY Future Consumer Index’, the study tracks changing consumer sentiment and behaviours across time horizons and global markets, identifying emerging consumer segments.

Surveying more than 21,000 people from locations across the world, among Gen Z respondents, 36 percent reported feeling more positive about brands that prioritise sustainability, while an additional 27 percent showed a stronger inclination to purchase products that are environmentally friendly.

Meanwhile, 24 percent of respondents expressed an expectation for brands to provide access to data regarding environmental impact. In addition, 31 percent avoid purchasing brands considered harmful to the environment.

More here


Live

 

Grand Aquarium de Saint-Malo reopens reimagined Expédition Nautibus dark ride





WhiteWater unveils over 60 global openings for 2025 across waterparks, resorts, and cruise lines





Chicago’s Field Museum set to host Pokémon Fossil exhibition for first time outside of Japan




Industry insights



The world is on fire, so why should we care about cultural heritage?



Video



WATCH: ‘Surround yourself in horror’ as Universal’s Horror Unleashed prepares for 2025 debut


In Depth



Supplier Showcase 2025: The biggest attractions projects landing worldwide this year



© Kazoo 5 Limited 2025
About Subscribe Get in touch
 
Opinion In depth Interviews
LIVE news Profiles Diary Video
Jobs
Gen Z seeks brands that prioritise sustainability, says study | Planet Attractions


Gen Z seeks brands that prioritise sustainability, says study

A recent study has revealed that people from the Gen Z age bracket are seeking more sustainable brands, with customers feeling significantly more positive about those that make sustainability a priority.






A recent study has revealed that people from the Gen Z age bracket are seeking more sustainable brands, with customers feeling significantly more positive about those that make sustainability a priority.

Called the ‘EY Future Consumer Index’, the study tracks changing consumer sentiment and behaviours across time horizons and global markets, identifying emerging consumer segments.

Surveying more than 21,000 people from locations across the world, among Gen Z respondents, 36 percent reported feeling more positive about brands that prioritise sustainability, while an additional 27 percent showed a stronger inclination to purchase products that are environmentally friendly.

Meanwhile, 24 percent of respondents expressed an expectation for brands to provide access to data regarding environmental impact. In addition, 31 percent avoid purchasing brands considered harmful to the environment.

More here


 



© Kazoo 5 Limited 2025