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Whitewater’s patented FlowRider is getting a new look, with the company introducing a brand new identity for the popular artificial surf brand.
| 06 Jul 2022
Whitewater’s patented FlowRider is getting a new look, with the company introducing a brand new identity for the popular artificial surf brand.
Debuting 30 years ago, FlowRider is one of the leading names in the stationary wave machine industry. By pumping a thin sheet of water over a tensioned ride surface, the technology creates a nonstop wave.
“We haven’t had a true logo for a few years now, and we’re really excited to have a logo that is so representative of our product,” said Marshall Myrman, president of FlowRider.
“This new branding really nails the curvature of our original FlowRider product, while also looking reminiscent of a river wave, which is what our newest product, FlowSurf, is based on. It perfectly ties together our past and our future.”
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Mission Holovis: How Holovis brought Ferrari World Abu Dhabi’s immersive mega coaster Mission Ferrari to life
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