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Experience design firm FORREC has unveiled new branding and a new visual identity across all platforms, spotlighting the company’s vision “to fulfil the world’s dreams for recreation, fascination, and togetherness”.
Tom Anstey | Planet Attractions | 24 Mar 2022
Experience design firm FORREC has unveiled new branding and a new visual identity across all platforms, spotlighting the company’s vision “to fulfil the world’s dreams for recreation, fascination, and togetherness”.
Aligned closely with the company’s strategic vision, its new modernised look represents “our continued commitment to growth and innovation, our evolution of core brand values, and our dedication to providing unparalleled experiences”.
The rebranding includes a new logo, with the stacked version highlighting the company name being an abbreviation for “For Recreation”. Also included is new brand colours and graphics, as well as a new website reflecting the company’s new visual identity.
“The new logo and brand assets show a refreshed bold, more playful, and imaginative side of FORREC. Imagination is at the heart of what we do and speaks both to our output and our environment, expressing our collaborative way of working,” said Michelle Lemmon, director of marketing, FORREC. “Creativity and innovation are at the heart of who we are; it's not just what we do, it’s part of our identity. The cohesive brand elements and colours will help tie all our assets together on all our materials.”
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