The Drayton Manor theme park in Staffordshire, UK, has reopened with a brand new immersive land aimed at families.
Called Adventure Cove, the nautical-themed area features a host of family-friendly rides and attractions.
New additions include Stormforce 10 - a ride launched in partnership with the Royal National Lifeboat Institution which simulates a lifeboat rescue mission.
A new River Rapids ride has also been added, with guests riding nine-person boats through a cartoon-style fishing port.
The new land also features the park’s existing Shockwave ride, which has been repainted in vibrant colours to match the new theme.
Redevelopment
The new addition is the first phase of a redevelopment plan by Drayton Manor’s new owners, Looping Group.
The park, which opened in 1950, was previously owned and operated by the Bryan family, but was sold in 2020.
The family remains a key part of the management structure, with William Bryan retaining his role as managing director under the new ownership.
“We’ve been busy behind the scenes while the park has been closed, and we’re really pleased with how the new area is looking already and can’t wait to see it finished,” said Bryan.
“We’re working closely with our local contractors and are hugely grateful to both them and the support of Looping Group for this new development.”
“It’s especially exciting for us to be able to launch the new Adventure Cove area, along with a number of new rides and attractions for families and coaster fans alike. We look forward to welcoming guests back to enjoy a summer of fun and seafaring adventures at Drayton Manor Park.”
Stormforce 10 was launched in partnership with the Royal National Lifeboat Institution CREDIT: DRAYTON MANOR
