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The news has been making the rounds this weekend that Disney boss Bob Chapek does not want to be seen as a ‘cost-cutter’.
| 13 Dec 2021
Hardcore Disney fans have been vocal about the direction Bob Chapek has taken the company since becoming CEO
The news has been making the rounds this weekend that Disney boss Bob Chapek does not want to be seen as a ‘cost-cutter’.
With fans of Disney looking at budget cuts, layoffs and a perceived lowering in quality at Disney’s parks in favour of focusing attention on the Disney+ service, Chapek has now revealed he dislikes this “bean-counter” reputation he has gained as Disney CEO.
“I’ve seen creativity in this company through every lens possible,” says Chapek in an interview with the Financial Times, also comparing running the theme parks to observing “a focus group every day” that gave him a unique perspective on “what makes the Walt Disney Company so different from any other media company”.
“It ties us to our ultimate constituent, which is the consumer,” he adds.
Read the full interview here
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