The partnership will see the launch of an initiative that aims to facilitate greater representation in the arts.

Lauren Heath-Jones | Planet Attractions | 23 Mar 2021

The gallery aims to display more paintings of and by women, such as the portrait of Georgina Masson by Horace Ové (pictured) Credit: Horace Ové /National Portrait Gallery, London
London's historic National Portrait Gallery (NPG) has announced a new partnership with the world-renowned fashion house; Chanel.
As part of this new deal, NPG will launch Reframing Narratives: Women in Portraiture - a three-year project financed by the Chanel Culture Fund that aims to facilitate greater representation in the arts. The initiative, says NPG, will form part of its ‘longstanding commitment to gender equality.’
Art historian Dr Flavia Frigeri has recently been appointed by Chanel to curate the collection.
Frigeri will be responsible for researching the National Portrait Gallery’s archives to boost the visibility of certain figures, as well as acquiring and commissioning new portraits of women not yet represented in the gallery.
“[I’m] excited to find further meaningful ways to put women in the spotlight and tell urgent and untold stories that broaden definitions of greatness,” said Frigeri.
The ultimate goal for the gallery, which closed in 2019 for a three-year £35m (€40.6m, US$48.2m) renovation, is to ensure that a greater proportion of women artists and sitters are on display by the time the gallery reopens in 2023.
“The project will form an integral part of our plans to transform the National Portrait Gallery through our Inspiring People re-development, which includes a comprehensive re-display of the entire Collection, allowing us to fully represent all those who have played a significant role in shaping British history and culture,” said Dr Nicholas Cullinan, director of the National Portrait Gallery.
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