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Majid Al Futtaim Entertainment is offering sub-zero temperatures to visitors in the UAE with the launch of its newest attraction - Snow Abu Dhabi
Tom Anstey | Planet Attractions | 08 Jun 2023
Snow Abu Dhabi maintains a temperature of -2°C Credit: Majid Al Futtaim Entertainment
Abu Dhabi’s first snow park has opened its doors to the public, with the new attraction the latest in a line of snow attractions from operator Majid Al Futtaim Entertainment opening across UAE.
Part of the UAE capital’s Reem Mall, Snow Abu Dhabi is set over nearly 10,000sq m (107,600sq ft) and is designed as an enchanted forest in a frost-filled world.
Maintaining a temperature of -2°C and a snow depth of 500mm, the snow-themed park features more than 20 rides and attractions themed around activities such as sledding, zorbing and zip lining.
In addition to its attractions, the park also features three F&B options, including a restaurant, where guests can enjoy food and drink surrounded by real snow.
“With the introduction of Snow Abu Dhabi, our visitors will have the opportunity to escape into a magical winter wonderland, complete with thrilling activities and enchanting surroundings,” said Bruce von Kaufmann, mall director, Reem Mall.
“We believe this partnership will set a new standard for customer satisfaction, ensuring that Reem Mall remains a premier destination for both residents and tourists seeking unforgettable memories and exceptional entertainment in Abu Dhabi.”
Snow Abu Dhabi is the second Majid Al Futtaim Entertainment development to open in the MENA region in six months following that of Snow Oman. The opening marks the fourth entertainment experience within the Global Snow portfolio - the indoor snow and ski entertainment arm of Majid Al Futtaim.
“Entertainment has an incredible ability to bring people together and enhance quality of life, and the opening of Snow Abu Dhabi underpins Majid Al Futtaim’s commitment to bring innovative and immersive experiences to families across the MENA region,” said Ignace Lahoud, CEO, Majid Al Futtaim Entertainment.
“We look forward to welcoming the local community and tourists to our latest Global Snow attraction, which enables guests of all ages to spend quality time together and create lifelong memories.”
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