About Subscribe Submit news Get in touch
 
Home Opinion In depth Video LIVE Interviews Jobs
‘Funderstruck’: Carnival introduces new campaign centred around fun | Planet Attractions
     

video

‘Funderstruck’: Carnival introduces new campaign centred around fun

Funderstruck. Adjective. Shocked and amazed by the power of fun on Carnival. Well, that’s what the cruise operator is saying in its new ad campaign at least!




Carnival says Funderstruck is a feeling you can only get on-board one of its ships

Carnival Cruise Line has launched a brand-new campaign inviting people to “choose fun again” by booking a trip on one of its vessels.

Dubbed ‘Funderstruck’, the campaign has been built on Carnival’s existing Choose Fun brand platform, with the new term coined to “describe the unmistakable feeling uniquely experienced when choosing fun on Carnival”.

Carnival will introduce Funderstruck first through CRM and owned social media channels, followed by a series of back-to-back campaigns.

The first Funderstruck spots will air on ESPN and ABC during the NBA on Christmas Day games, in addition to game and pre-game sponsorships. Funderstruck will also be featured prominently in the Times Square New Year's Eve Celebration, which is sponsored by Carnival.

"Funderstruck is the unmistakable feeling when you choose fun on Carnival, and the kind of joyful experience essential to people's health and happiness," said Pete Callaro, senior vice president of brand and product marketing for Carnival Cruise Line. "Carnival cruises are the perfect vacation to enjoy with those you've missed having fun with over the past year."

It’s been a year of recovery for the operator, which following a 16-month pause due to the pandemic, returned 19 of its 22 US-based ships – including its newest ship, Mardi Gras, to the seas. With the debut of Mardi Gras also came the debut of Bolt - the first rollercoaster at sea.

In 2022 - Carnival’s 50th year - the operator will bring its entire US fleet back into operation, and all ten of its year-round homeports will be back to full guest operations in March.


Cruise

 

Rollercoaster crash at Legoland Germany leaves 30 injured





RWS to showcase full capabilities at IAAPA Expo Europe following key multi-national acquisitions





Carnival to cut fleetwide emissions by 500,000 metric tons with new sustainability initiative




Industry insights



Some handy tips to get waterpark operators through the busiest time of year



Video



WATCH: Go behind the scenes of Epcot’s Guardians of the Galaxy: Cosmic Rewind


In Depth



Earnings reports: SeaWorld, Cedar Fair and Universal all soar in the face of Covid-19



© Kazoo 5 Limited 2022
About Subscribe Get in touch
 
Opinion In depth Video LIVE
Jobs
‘Funderstruck’: Carnival introduces new campaign centred around fun | Planet Attractions

video

‘Funderstruck’: Carnival introduces new campaign centred around fun

Funderstruck. Adjective. Shocked and amazed by the power of fun on Carnival. Well, that’s what the cruise operator is saying in its new ad campaign at least!




Carnival says Funderstruck is a feeling you can only get on-board one of its ships

Carnival Cruise Line has launched a brand-new campaign inviting people to “choose fun again” by booking a trip on one of its vessels.

Dubbed ‘Funderstruck’, the campaign has been built on Carnival’s existing Choose Fun brand platform, with the new term coined to “describe the unmistakable feeling uniquely experienced when choosing fun on Carnival”.

Carnival will introduce Funderstruck first through CRM and owned social media channels, followed by a series of back-to-back campaigns.

The first Funderstruck spots will air on ESPN and ABC during the NBA on Christmas Day games, in addition to game and pre-game sponsorships. Funderstruck will also be featured prominently in the Times Square New Year's Eve Celebration, which is sponsored by Carnival.

"Funderstruck is the unmistakable feeling when you choose fun on Carnival, and the kind of joyful experience essential to people's health and happiness," said Pete Callaro, senior vice president of brand and product marketing for Carnival Cruise Line. "Carnival cruises are the perfect vacation to enjoy with those you've missed having fun with over the past year."

It’s been a year of recovery for the operator, which following a 16-month pause due to the pandemic, returned 19 of its 22 US-based ships – including its newest ship, Mardi Gras, to the seas. With the debut of Mardi Gras also came the debut of Bolt - the first rollercoaster at sea.

In 2022 - Carnival’s 50th year - the operator will bring its entire US fleet back into operation, and all ten of its year-round homeports will be back to full guest operations in March.


 



© Kazoo 5 Limited 2022