With Saudi Arabia and the wider Middle East attractions industry booming, the Saudi Entertainment and Amusement (SEA) Expo is now more important than ever as it enters its sixth edition.
 
The Saudi Entertainment and Amusement Expo (SEA) is in full swing in Riyadh, Saudi Arabia, with the three-day event offering the chance for professionals to network during what is fast becoming one of the most important annual events on the industry calendar.
A new dark ride concept based on the iconic Fisher Price IP from Mattel has been unveiled, with the new attraction utilising a number of the brand’s popular children’s toys, which will be blown up into epic proportions for the experience.
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Already underway, attraction professionals have gathered in Riyadh for this year’s Saudi Entertainment and Amusement Expo (SEA), which has entered its second day.
What is fast becoming one of the most important events on the industry calendar is set for this month when attractions professionals travel to Riyadh for the Saudi Entertainment and Amusement Expo (SEA).
The Saudi Entertainment and Amusement Expo, set to take place next month in Riyadh, Saudi Arabia, has announced that Damien Latham, chief attractions officer for Saudi Entertainment Ventures, will be speaking at the event.
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