The emotional connection between consumers and the brands they love is a strong bond. The world of fandom covers verticals from toys, LBE, fashion, gaming, entertainment, art, publishing, heritage, FMCG and more. Anything that makes a consumer go from ‘want it’ to ‘need it’.
Brand Licensing Europe is the place to connect brand owners, retailers and manufacturers as they invent new product ranges and memorable experiences to create those emotional connections. Finding the right partner for you means you can diversify revenue streams, tap into new geographies and connect with fans in new ways.
Record numbers of retailers and visitors from France, Germany, Italy and Spain were in attendance at this year’s Brand Licensing Europe (BLE), with this year’s event placing special emphasis on location based entertainment (LBE).
The emotional connection between consumers and the brands they love is a strong bond. The world of fandom covers verticals from toys, LBE, fashion, gaming, entertainment, art, publishing, heritage, FMCG and more. Anything that makes a consumer go from ‘want it’ to ‘need it’.
Brand Licensing Europe is the place to connect brand owners, retailers and manufacturers as they invent new product ranges and memorable experiences to create those emotional connections. Finding the right partner for you means you can diversify revenue streams, tap into new geographies and connect with fans in new ways.
Record numbers of retailers and visitors from France, Germany, Italy and Spain were in attendance at this year’s Brand Licensing Europe (BLE), with this year’s event placing special emphasis on location based entertainment (LBE).