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ted - a company operating under the RWS Global banner - has announced a four-year partnership with Cunard, with ted working to elevate and modernise onboard entertainment for the luxury cruise brand.
Tom Anstey | Planet Attractions | 10 Jan 2024
ted - a company operating under the RWS Global banner - has announced a four-year partnership with Cunard, with ted working to elevate and modernise onboard entertainment for the luxury cruise brand.
Through the collaboration, ted will first produce and manage a custom-created performance venue called the Bright Lights Society. Situated aboard Cunard’s newest ship, Queen Anne, ted is providing music and media, show production, AV and technical, costume design and build, talent casting and recruitment, and daily operations for a variety of immersive experiences within the venue.
Also as part of the partnership, RWS Global Studios London will serve as an exclusive rehearsal space for Cunard's entertainment programme. The 1,000sq m facility features four mirrored dance halls, two vocal studios, and a host of amenities to facilitate auditions, rehearsals, meetings and commercial projects.
“We’re absolutely thrilled to be partnering with the team at ted to bring Bright Lights Society to life for guests sailing aboard Queen Anne.,” said Katie McAlister, president of Cunard.
“This collaboration will ensure that our guests will have an opportunity to encounter some exceptional talent throughout their voyage with us.”
The Bright Lights Society will launch alongside the Queen Anne in May.
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