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Over the decades since Walt Disney opened his first theme park in 1955, the company’s tourism business has ballooned to an enterprise worth tens of billions in yearly sales, with sprawling locations in Anaheim, Orlando, Paris, Shanghai, Hong Kong and Tokyo.
Tom Anstey | Planet Attractions | 24 Apr 2024
Over the decades since Walt Disney opened his first theme park in 1955, the company’s tourism business has ballooned to an enterprise worth tens of billions in yearly sales, with sprawling locations in Anaheim, Orlando, Paris, Shanghai, Hong Kong and Tokyo.
Today, the Burbank entertainment giant is doubling down once again. Disney plans to invest US$60bn over 10 years into its experiences division, which includes the theme parks, resorts and cruise line, as well as merchandise.
Why the massive investment? At a time when Disney faces revenue challenges due to cord-cutting, streaming wars and a slower film box office, its theme parks are a bright - and reliable - spot for its business. Moreover... More from LA Times
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