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Universal is planning to further capitalise on its portfolio of horror IPs, utilising more than 90 years of cinematic experiences to further boost its presence in the licensing sector.
Tom Anstey | Planet Attractions | 10 Oct 2023
Universal is planning to further capitalise on its portfolio of horror IPs, utilising more than 90 years of cinematic experiences to further boost its presence in the licensing sector.
Among commercial opportunities, Universal Products and Experiences has brought its experiential consumer fan event, BlumFest, to the UK for the first time. Launched in London on October 7, the event is designed to showcase everything horror, with special appearances, booths selling horror merchandise and interactive screenings.
Universal’s theme park division famously brings its Halloween Horror Nights events to fans every year, each landing as a critical success.
“Horror is not just a seasonal trend, but a year-round opportunity to tap into thrilling stories, pop-culture moments and an extremely passionate fandom,” said Paul Bufton, vice president of EMEA at Universal Products & Experiences. “With an authentic legacy of Monster movies that spans nearly 100 years plus the hottest horror IP and storytellers in the last decade, NBCUniversal is perfectly placed to service the global and multi-generational fascination with all things Horror.”
In addition, Universal is seeking new partners to expand its offering in 2024 and beyond.
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