Universal Parks in the US and China are gearing up for the 30th anniversary of leading IP Jurassic Park.
In honour of the milestone, Universal is offering exclusive merchandise, theme park experiences and speciality menu items at several of its parks including the Universal resorts in Orlando, Florida, and Hollywood, California, in the US, and its Beijing resort in China.
In addition, a Jurassic Park Tribute Store is rumoured to be opening at the Orlando resort as part of the celebrations. If true, the store will follow a similar model to the Classic Movies Tribute Store that opened at the resort in 2022, and offer visitors a behind-the-scenes look at several film sets.
Celebrations across the wider Universal portfolio will include new broadcast, digital and game content as well as fan events and a re-release of the film.
“The legacy of Jurassic Park is felt across the world,” said Melissa Rodriguez, VP of franchise strategy for Universal Products & Experiences.
“The film has stayed entrenched in the hearts and minds of viewers since its initial release 30 years ago, while also delighting new fans every year. We’re looking forward to celebrating the footprint this film has left on fans globally through special events, unique merchandise, games and more.”
A tribute story dedicated to Jurassic Park is rumoured to be opening at Universal Resort Orlando at the end of May
