UK theme park Alton Towers has announced the opening of its newest attraction - The Curse at Alton Manor - with a giant haunted doll’s house unveiled in east London to celebrate the launch announcement.

Replacing the park’s Duel attraction, the dark ride offers a new take on a ghost train, with a brand new story, visual effects and scares on the way for what has been described as the park’s “most immersive dark ride” to date.

ANNOUNCEMENT: The Curse at Alton Manor will open on March 18th

Today we unveiled the world’s first giant, haunted doll’s house in east London to reveal the official launch date and hint at what’s to come!

Uncover the secrets of Emily Alton… https://t.co/0mrDTP2ORA pic.twitter.com/WeNqg6AJ3X

— Alton Towers Resort (@altontowers) February 15, 2023