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According to Arival’s third edition of its Global Operator Landscape, an annual survey of 7,000 tour, activity and attraction operators worldwide, operators in Spain are reporting higher growth in 2024 and a more positive outlook for 2025 than the rest of Europe and the global market.
Tom Anstey | Planet Attractions | 27 Jan 2025
According to Arival’s third edition of its Global Operator Landscape, an annual survey of 7,000 tour, activity and attraction operators worldwide, operators in Spain are reporting higher growth in 2024 and a more positive outlook for 2025 than the rest of Europe and the global market.
“After remarkable double-digit growth for the global travel experiences sector in 2022 and 2023, growth slowed in 2024 to single digits, as the surge of post-pandemic demand receded and inflation tempered travellers’ capacity to spend,” said Douglas Quinby, CEO and Co-Founder of Arival. “But Spain has stood apart. Demand for travel to the country, to experience its rich cultural heritage and numerous attractions and experiences, represents enormous opportunity for operators and resellers.”
Arival’s Global Operator Landscape 3rd Edition was conducted in the second half of 2024 and included qualified responses from more than 600 operators of tours, activities and visitor attractions in Spain, and 7,000 worldwide.
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