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The Science Museum Group (SMG) has projected its combined visitor numbers will return to pre-pandemic levels by 2025-26.
Lauren Heath-Jones | Planet Attractions | 18 Aug 2023
The Science Museum Group (SMG) has projected its combined visitor numbers will return to pre-pandemic levels by 2025-26.
The group operates several institutions across the UK, including the Science Museum, Science and Industry Museum, National Railway Museum, Locomotion, and National Science and Media Museum. It published the visitor numbers forecast as part of its latest annual report and accounts.
It reports that over a three-year average, its pre-covid visitor numbers totalled 5.2m across its sites. Its latest figures, from April 2022 – March 2023, total 3.8 million visitors.
The SMG has achieved year-on-year growth since a 2020-21 low of 360,000 combined visitors. The growth is hoped to continue until the pre-pandemic visitor numbers are surpassed, it said, with 5.4 million visitors across the Group’s sites by 2025–26.
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