It's a big number for a small museum.

Tom Anstey | Planet Attractions | 26 Jan 2024


It's a big number for a small museum.
The Sacramento History Museum just hit one billion views on its YouTube channel. That is more than any museum in the world.
Delta Pick Mello, the museum's executive director, was as blown away by the milestone as anyone.
"There is intention to it and strategy, but there's also a lot of luck," Mello said. "And so, you don't know exactly what in the beginning will pique somebody's interest or go viral."
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