MSC Cruises has launched a new global campaign showcasing its commitment to sustainability and delivering zero-emission cruising.
The Discover the Future of Cruising campaign will be aired in more than 30 countries and will include a multi-channel output on TV, print media, digital and social media.
The advert was filmed on board MSC’s first liquefied natural gas (LNG) powered ship, MSC World Europa, which came into service at the end of 2022.
“We have already virtually eliminated emissions like sulphur oxide and nitrogen oxide from our operations and now we are focused on reducing carbon emissions with LNG,” said Linden Coppell, vice president of sustainability at MSC.
“This is the first step in our journey that involves transitioning to LNG in the short-term, low carbon in the medium-term, and net-zero carbon fuels, including synthetic and bio LNG and synthetic and bio methanol, in the longer-term.”
MSC Cruises has launched a new global campaign showcasing its commitment to sustainability and delivering zero-emission cruising.
The Discover the Future of Cruising campaign will be aired in more than 30 countries and will include a multi-channel output on TV, print media, digital and social media.
The advert was filmed on board MSC’s first liquefied natural gas (LNG) powered ship, MSC World Europa, which came into service at the end of 2022.
“We have already virtually eliminated emissions like sulphur oxide and nitrogen oxide from our operations and now we are focused on reducing carbon emissions with LNG,” said Linden Coppell, vice president of sustainability at MSC.
“This is the first step in our journey that involves transitioning to LNG in the short-term, low carbon in the medium-term, and net-zero carbon fuels, including synthetic and bio LNG and synthetic and bio methanol, in the longer-term.”
