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Merlin’s new CEO, Scott O’Neil, has urged the British government to make a U-turn on tourism tax in an effort to encourage more high-spending visitors to come to the UK.
Tom Anstey | Planet Attractions | 18 May 2023
Merlin’s new CEO, Scott O’Neil, has urged the British government to make a U-turn on tourism tax in an effort to encourage more high-spending visitors to come to the UK.
Merlin, which operates hundreds of attractions all over the world but is based in the UK, has five attractions in the British capital alone, including the world-famous London Eye.
According to O’Neil, the UK has a “competitive disadvantage” to its European rivals and called for a permanent reduction in VAT for the country’s tourism sector.
“As the full Asian recovery comes back into the fold and we start seeing Asian consumers back into Europe, wouldn’t it be a good time to give a more level playing field?” O’Neil told Bloomberg
“We want to make sure if you’re going on a long-stay trip with your family, that the first place you think of is London. Part of that is dropping the additional VAT that puts that disadvantage.”
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