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Everland and Lotte World, South Korea’s two largest theme parks, posted their highest-ever profits in 2023, recovering from the COVID-19 pandemic shock, thanks to a sharp increase in visitor numbers and ticket price hikes.
Tom Anstey | Planet Attractions | 23 Apr 2024
Everland and Lotte World, South Korea’s two largest theme parks, posted their highest-ever profits in 2023, recovering from the COVID-19 pandemic shock, thanks to a sharp increase in visitor numbers and ticket price hikes.
In pursuit of new growth drivers, they are utilizing the intellectual property (IP) of webtoons, or digital comics, to create new events based on their characters, props and environment designs.
Everland is also upping the marketing for animals such as giant pandas in its zoo, which drew large crowds of visitors and media attention last year.
Everland, owned by Samsung C&T Corp. posted 66 billion won... More from KED Global
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